Adelaide: Fix the Metrics, Fix the Incentives, Fix the Problems | ANA

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Fix the Metrics, Fix the Incentives, Fix the Problems

Evidence-based metrics saved used cars, personal finance, and higher education ratings — now they’re coming for digital media

Digital media is hardly the first casualty of perverse incentives caused by bad metrics. Many markets have broken down thanks to poor proxies for quality, but history indicates there’s still hope to set things straight.