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Marketers Ride New Waves of Radio Advertising

As more consumers go “screen-free” radio moves to the forefront of media planning

By Tammy Greenberg

HBO Max, Macy’s, and other major companies are singing the praises of radio as a way to help brands distinguish their voice in an ever-crowded marketplace. The diversification of audio platforms and the rise of so-called screen-free media has expanded the opportunity for brands to expand their audio strategies and grow their audiences.