Wipro: Humanity Is the Secret Ingredient for Superior CX | ANA

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Humanity Is the Secret Ingredient for Superior CX

Showing empathy isn’t based on data. It’s a gut feeling, intuition, an understanding of how to connect meaningfully with the human on the other end. Ever since people rallied around essential workers 20 months ago, they’ve demanded that same level of transparency, empathy, and understanding from the brands they support.