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With the Right Approach to Streaming Ads, Brands Can Earn Goodwill From Consumers
New research shows consumers appreciate the value exchange with brands on streaming services
As ad-supported streaming continues to grow, marketers are weighing the best ways to engage with consumers who have more options and control than ever before. Early research from WarnerMedia shows that a more customized, intentional ad approach is not only highly effective but can generate a unique level of affinity from consumers.
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