PARTNER CONTRIBUTION
Bringing the B2B Customer Experience to Life
The unseen elements foundational to any leading B2B customer experience
Understanding which type of customer experience (CX) resonates most effectively with B2B customers is important, but it’s only part of the equation. Once a business knows what type of experience it wants to deliver, it must address the practicality of how to bring that experience to life. Based on Merkle’s research, here’s where B2B organizations can start.
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