Vistar Media: Five Reasons Why DOOH Is a Heads-Up Move for CPG Brands | ANA

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Five Reasons Why DOOH Is a Heads-Up Move for CPG Brands

With programmatic capabilities, digital out-of-home advertising puts context-based messaging on display

As restrictions related to COVID-19 loosen across the U.S. and consumers return to offices and in-person shopping, digital out-of-home advertising can help brands meet consumers with context-based messaging that changes in real time.