The Value of a Solid Scope of Work Program

An organized SOW program that serves as the source of truth for the entire organization yields benefits well beyond the marketing team

By Richard Benyon

A concise document describing the major initiatives and tangible deliverables the agency has been tasked to undertake and that details what is both in and out of scope helps avoid uncomfortable conversations later in the year (or project) when perspectives diverge. But sometimes overlooked is the effect a good scope has across the broader organization.