Extreme Reach: Busting the Myths of Video Ad Serving Complexity | ANA

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Busting the Myths of Video Ad Serving Complexity

The act of playing an ad on a screen is wrongly shrouded in myth. It's time to shine a light on some of the misconceptions surrounding video ad serving and see it clearly as a non-subjective logistical step in the campaign activation workflow. Here are four myths about video ad serving and why marketers shouldn't give them a second look.