Innovid: Remaining 'On Air' in Times of Economic Uncertainty | ANA

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Remaining 'On Air' in Times of Economic Uncertainty

Brands that maintain ad spend in a shaky economy tend to see accelerated growth once things turn around

In times of economic uncertainty, advertising strategies, naturally, adapt to different sets of market dynamics. But rather than pull back on ad spend, it's critical that brands maintain a share of voice and drive short- and long-term outcomes across platforms and screens.