TV Generates More Consumer Recall and Purchase Intent

Ads shown on TV work better than the same creative on Facebook or YouTube, new research finds

By Pooja Midha

What are the factors that make TV ads an effective marketing tool, and how does TV compare to Facebook or YouTube mobile video? Shedding light on the answers to these questions are two recent studies, which together tell a compelling story about how TV advertising helps brands build connections with consumers at scale.