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Marketers' Top Priorities for 2023
A new survey reveals surprising priorities for a post-pandemic marketplace
By John Nardone
Brand advertising budgets are often the first to go as marketers double down on direct, measurable performance. And while it's true that respondents to the Mediaocean survey listed performance-driven paid media as their most critical area of investment in the event of a downturn, that doesn't tell the whole story.
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