Extreme Reach: A New Study on Diversity in Ad Creative Yields Surprising Results | ANA

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A New Study on Diversity in Ad Creative Yields Surprising Results

Melinda McLaughlin, CMO at Extreme Reach, discusses why diversity matters in advertising and working with AI

A new report to help marketers establish a baseline for setting KPIs and measurable goals for improving efforts to add diversity, equity, and inclusion (DEI) to their advertising creative shows there's still work to be done.