Enhancing Shopper Marketing with Artificial Intelligence

How retailers can harness the power of AI to stay ahead of changing shopper trends

By Christina Brandeberry, Jochen Heck

Artificial intelligence can help retailers stay agile while making it easier for marketers to reach customer, but using AI to its full potential will require companies to reimagine their business models and existing workflows. Now is the time for businesses of all sizes to start thinking about their AI marketing strategy.