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Women's Sports Sponsorships Are Here to Stay
Women and girls in sports didn't 'have a moment' in 2023 — it's just the beginning
With interest in women's professional sports hitting a high water mark in 2023, marketers can expect an increased focus on women and girls across major sporting events in 2024, including the NCAA Finals, National Girls & Women in Sport Day, and arguably the most prestigious sporting event of the year: the 2024 Olympic Games.
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