Innovid: Cleaning the CTV Ecosystem | ANA


Cleaning the CTV Ecosystem

To realize the promise of connected TV's future, marketers must avoid the pitfalls of digital media's past

As TV approaches its fully digital future, many brands, agencies, and publishers fear the same problems that have plagued the online advertising ecosystem will now encroach on connected TV (CTV). Is there a way to ensure the sins of digital media won't impact the CTV advertising ecosystem, too?