PARTNER CONTRIBUTION
The Great Unbundling
2025 is the year advertising technology resolves conflicts of interest
As the industry becomes more omnichannel and regulatory scrutiny increases — most notably through the DOJ's antitrust trial against Google — the tradeoffs of relying on integrated platforms have become increasingly untenable and intolerable. In 2025, the longstanding conflicts of interest between buy-side and sell-side media technology will finally be resolved.
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