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What Brand Marketers Need to Know About TV Advertising in 2026
Next year is shaping up to be an inflection point for both traditional and streaming ads
Amid the acceleration of artificial intelligence (AI) and a full lineup of major TV events on the horizon — from the Milan-Cortina 2026 Winter Olympics to Super Bowl LX to the FIFA World Cup — 2026 is expected to be a defining moment for TV advertising for both traditional and streaming networks.
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