Stepping Up Big-Time

When the COVID-19 crisis hit, nonprofits were quick to respond, with great success. Here are four inspiring examples and the key lessons learned

By Matthew Schwartz

As the COVID-19 pandemic upended the country, many nonprofits reconfigured their marketing strategies and budgets to place a sharper focus on their missions and help people through a difficult period in inspiring ways. Here are four examples of how nonprofit organizations successfully dealt with the crisis, as well as lessons learned.