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Search returned: 230 document(s).
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How AI Turns Data into Smarter Marketing Decisions
Partner Content June 25, 2026Artificial intelligence is reshaping direct mail from a broad-reach channel into a precision targeting tool within omnichannel strategy. Marketers who pair predictive analytics with clean, enriched data may unlock measurable results across both digital and physical channels.
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The Car: Media's Last High-Attention Environment at Scale
Partner Content June 16, 2026AM/FM radio commands 84 percent of ad-supported in-car listening time, making the car a rare high-attention media environment at scale. New connected car data and in-dash visuals may be reshaping how marketers measure and act on that captive audience.
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An AI Operating System for Marketing Analytics
Partner Content June 9, 2026Can analytics teams trust AI without eroding judgment? Andy Hasselwander outlines an AI Operating System for Marketing Analytics that prioritizes quality, modularity, and DevOps discipline, arguing that speed without rigor could quietly undermine trust.
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Why Scope Management Success Starts Long Before Go-Live
Partner Content June 4, 2026Fragmented SOW processes slow automation efforts across large advertisers. Drawing on Regeneron VP Sabrina Traskos' experience, this analysis explains why scope management success may depend more on organizational readiness than software selection.
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How Marketing's Talent Strategy Must Evolve in the Age of AI
Partner Content June 2, 2026Artificial intelligence is reshaping marketing talent strategy, forcing leaders to rethink how teams, workflows, and governance operate. Drawing on insights from BCG, McKinsey, and Wripple, the article outlines five structural shifts that could determine whether marketing organizations keep pace or fall behind.
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A Simple Approach to Maximizing TV Ad Performance
Partner Content May 14, 2026As media consumption fragments, TV is becoming more accountable. This article outlines how marketers can simplify media planning by focusing on access, activation, and attribution to turn premium TV attention into measurable performance outcomes.
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The Case for Building an End-to-End Delivery Model
Partner Content May 12, 2026Why marketing teams need an end-to-end delivery model is becoming clearer as AI-powered creation accelerates work while exposing planning and governance gaps. The framework could improve speed to market, reduce rework, and clarify accountability across marketing, creative, and digital teams.
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The Opportunity in the Obligation: Why Data Privacy Is Marketing Strategy
Partner Content May 7, 2026Is data privacy a marketing constraint or a competitive advantage? Drawing on Cambridge Analytica, GDPR enforcement, and rising U.S. state privacy laws, this analysis shows how consent, trust, and first-party data may define effective marketing strategy.
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Growth Intelligence: When to Play It Safe and When to Push on Advertising's Biggest Stages
Partner Content April 30, 2026Kantar research shows why refreshed nostalgia and distinctive brand assets outperform controversy on advertising's biggest stages, helping brands build trust, memory, and long-term growth.
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Finding Direction without Drowning in Data
Partner Content April 21, 2026As marketing data explodes, leaders face less clarity. This analysis explains why measuring everything fails, how KPI overload distorts decisions, and what it takes to align analytics with real business outcomes.
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AI Didn't Kill Creativity — It Actually Raises the Bar
Partner Content April 9, 2026AI raises creative expectations by exposing weak strategy and emphasizing taste, judgment, and distinctiveness in modern marketing.
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Audio’s Next Chapter
Partner Content February 26, 2026Audio’s advancements in measurement, content, and AI are boosting marketer confidence with clearer attribution, smarter planning, and more impactful brand connections.
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Is Unified Measurement the Cure-All for CMO-CFO Alignment?
Partner Content February 12, 2026The CMO-CFO partnership is essential for proving marketing's strategic role. Fragmentation is the obstacle that holds back growth and erodes trust. Companies that adopt unified measurement systems will not only restore credibility but establish marketing as a profit center.
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How Marketers Spur Business Transformation Through Best-in-Class Measurement
Partner Content February 10, 2026Meeting a company's strategic goals depends on ensuring every commercial activity is aligned with driving the best incremental business results. It's not about revenue or profit alone, but how marketing teams maximize the value of their brands' products, services, and business operations.
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How Marketers Sharpen Retail Media Measurement
Partner Content January 22, 2026One of the most effective ways to measure retail media campaigns is through lift testing, which compares people who saw an ad to people who did not see it to measure incremental sales driven from advertising. Unfortunately, the ad industry has turned incrementality into a buzzword that all too often is used inaccurately.
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How to Extend the Life of Super Bowl Ads
Partner Content January 13, 2026Super Bowl advertising is a major test of creative effectiveness. It commands extraordinary investment and attention, yet the lessons that matter most aren't about one night of buzz; they're about consistent, brand‑building that works both in the moment and afterward for an extended period beyond the end of the Big Game.
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What Brand Marketers Need to Know About TV Advertising in 2026
Partner Content December 9, 2025Amid the acceleration of artificial intelligence (AI) and a full lineup of major TV events on the horizon — from the Milan-Cortina 2026 Winter Olympics to Super Bowl LX to the FIFA World Cup — 2026 is expected to be a defining moment for TV advertising for both traditional and streaming networks.
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Do TV and Streaming Ads Drive Sales?
Partner Content November 20, 2025While marketers know multiscreen TV — both traditional and streaming — drives brand awareness, it has seldom been easy to demonstrate its direct influence on sales and business outcomes. Amid the expansion of social media, artificial intelligence, and data, brand marketers need to prove the value of their TV media spending just as they do with their digital campaigns.
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How Marketers Can Foster Trust Amid the Rise of AI
Partner Content November 18, 2025The brands that garner trust in an era increasingly dominated by artificial intelligence show up consistently, with a clear, distinct voice and a trusted digital footprint. But like relationships people have with their friends and family, trust takes time to cultivate and is built methodically through acts of service.
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How Marketers Take Creative Feedback to a Higher Level
Partner Content November 6, 2025When it comes to giving feedback on creative projects, shifting the focus from prescribing solutions to defining problems is the key to unlocking work that will help to distinguish the brand. By grounding all critiques in a well-crafted strategic brief, this method builds trust and collaboration, rather than stifling creativity.
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