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Search returned: 1535 document(s).
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When Empathy Converts: A Smarter Model for Nonprofit Marketing
Leading Edge July 8, 2026A stigma-first creative strategy helps TBC's awareness campaign for the Obesity Association reach 45 million impressions and drive 300,000 site visits. The results may reframe how agencies approach nonprofit marketing — and what disciplined, empathy-led work can achieve.
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U.S. Bank's Gus Fernandez on the Difference Between Representation and Resonance in Inclusive Marketing
Pulse July 8, 2026Gus Fernandez, VP of inclusive growth and community impact at U.S. Bank, shares what separates exceptional multicultural marketing from work that is merely good. His perspective on the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards jury could reshape how teams approach cultural authenticity and submission strategy.
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AI Commerce Will Succeed Only If It Protects Consumer Trust
Leading Edge July 6, 2026Generative AI is reshaping how consumers discover and decide, and the ad models brands rely on may not translate. Marketers who treat conversational AI like search could erode the consumer trust that makes AI commerce viable in the first place.
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AARP'S Edna Kane Williams on the Importance of Connecting Inclusive Marketing to Business KPIs
Pulse July 6, 2026Edna Kane Williams, EVP at AARP and 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Juror, shares what separates exceptional inclusive marketing from work that merely acknowledges diverse audiences. Her perspective on cultural depth, measurable results, and strategic investment could reshape how marketers approach submissions — and their broader growth strategies.
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Rethinking Trust, Attention, and Outcomes in Local Marketing
Leading Edge July 3, 2026A YMCA of Metropolitan Dallas campaign on premium connected TV delivered a 300 percent return on ad spend, raising questions about how context shapes consumer trust and action. The results may signal a broader shift in how local marketers evaluate streaming as a performance channel.
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Carla Ibarra of NRG Energy on the Importance of Connecting Brand Purpose with Audience Needs
Pulse July 2, 2026Carla Ibarra, senior director of change management communications at NRG Energy, shares what the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury is looking for. Her insights into cultural authenticity, AI risk, and measurable impact could reshape how teams approach award submissions.
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Many Ads Are Too Boring – Here's How to Change That
Leading Edge July 1, 2026What if watching paint dry beats nearly one-third of ads? New DAIVID research shows boredom is quietly undermining ad effectiveness, with AI-powered creative testing revealing how emotional engagement, attention, and brand recall may be failing at massive scale.
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Julia Huang of Intertrend on How to Win More than the Moment with Marketing
Pulse June 30, 2026Julia Huang, founder of and CEO at Intertrend, shares what separates good marketing from truly exceptional work as a 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury member. Her perspective on cultural speed, AI's limits, and the cost of forgettable work may reshape how teams approach this year's submissions.
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How Marketing's Most Confident Leaders Make a Financial Impact
Leading Edge June 30, 2026A new ANA and NewtonX report finds that 59 percent of senior B2B marketers can now measure and defend marketing's financial impact — up from 39 percent in 2025. A persistent "Vocabulary Gap" around pipeline, attribution, and effect may still be limiting how much finance is willing to trust marketing's numbers.
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AI Announcements Roar at Cannes Lions
Leading Edge June 29, 2026Artificial intelligence dominated Cannes Lions this year, but the conversation is shifting from capability to control. Announcements from Google, Meta, Adobe, and others suggest the industry may be entering a new phase of accountability and trust.
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Evolution Over Revolution: Why the Strongest Brands Are Rejecting Reinvention
Leading Edge June 29, 2026Brand evolution is overtaking reinvention as leading brands prioritize equity, clarity, and stability, according to Fratzke's 2026 Brand Strategy Playbook. Survey data shows marketers favor research, storytelling, and strategy over sweeping rebrands that could dilute trust.
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Marketers Can't Solve 2026's Biggest Problems Alone
Pulse June 29, 2026Collaboration may be the most underrated tool in a marketer's arsenal, and a timeless proverb makes the case better than any strategy deck. The host of On Scope: The Marketing Podcast explores why shared effort — not solo speed — could define the marketing industry's future in 2026.
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ANA VP Peter Kenigsberg Breaks Down the Current State of In-House Agencies
Pulse June 29, 2026Creative complacency and disruption driven by artificial intelligence (AI) are reshaping what in-house agencies must prove to survive. A new ANA report reveals how teams are repositioning from cost centers to strategic partners — and what metrics could make or break that shift.
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Anibal Casso of Ogilvy on the Importance of Human Truth in Marketing
Pulse June 26, 2026Anibal Casso, chief strategic officer at Ogilvy North America, shares what separates exceptional multicultural work from work that merely gets the surface right. His perspective as a 2026 ANA Multicultural and Inclusive Marketing Awards Grand Jury member may reshape how teams approach insight, risk, and cultural fluency.
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Are You the Only One Using Your Data to Train AI?
Leading Edge June 26, 2026Are brands unknowingly training someone else's artificial intelligence (AI) with their data? As agentic AI spreads, marketers are rethinking first-party data, private data networks, and federated architecture to protect control while improving AI performance and media planning.
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Chris Crawford of Elite Media on What Marketing Drives Real, Sustainable Growth
Pulse June 24, 2026Chris Crawford, founder of and CEO at Elite Media, shares what separates exceptional multicultural marketing from work that merely acknowledges culture. As a 2026 ANA Multicultural and Inclusive Marketing Awards Grand Jury member, Crawford reveals what sustainable growth, real insight, and creative accountability look like in winning submissions.
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Authenticity Is the New Advantage in Award-Winning Work
Leading Edge June 24, 2026A marketing awards judge shares what separates good entries from category leaders — connecting insight to business impact, proving ROAS, using precision with purpose, and prioritizing authenticity, equity, and scalable strategy over stunts.
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The Adoption of GEO and the Shift to AI-Driven Discovery
Leading Edge June 24, 2026A new Spiegel Research Center study finds 95 percent of senior marketers are using artificial intelligence (AI) in search workflows, yet governance and measurement systems may be struggling to keep pace. The shift from traditional SEO to generative engine optimization (GEO) could leave organizations exposed if readiness gaps go unaddressed.
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When Talent Is Everywhere, Hire for Hunger
Leading Edge June 22, 2026As layoffs reshape the talent market, marketing leaders face a new challenge: identifying hungry, high-impact hires. This essay argues that drive, curiosity, and initiative matter more than credentials in a crowded field.
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Why Outcomes Measurement Is Becoming a Budget Imperative
Leading Edge June 19, 2026As budgets tighten, marketers must link brand awareness to business outcomes. Outcomes measurement is becoming essential to defend spend, guide decisions, and prove marketing's role in growth.
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