Anibal Casso of Ogilvy on the Importance of Human Truth in Marketing

Learn what it takes to win at the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards from a Grand Jury member

Anibal Casso, chief strategic officer at Ogilvy North America, shares what separates exceptional multicultural work from work that merely gets the surface right. His perspective as a 2026 ANA Multicultural and Inclusive Marketing Awards Grand Jury member may reshape how teams approach insight, risk, and cultural fluency.