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Search returned: 617 document(s).
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Marketing Under Fire: Navigating False Discounts, “Junk” Fees, Email Marketing, and More
Webinar Rewinds July 7, 2026Recent enforcement trends and private lawsuits are reshaping the rules for marketing and pricing practices. In this webinar, Venable’s Shahin Rothermel and Ellen Berge broke down the latest developments, highlight where companies are most at risk, and offer practical guidance on how to adapt.
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Production at the Speed of AI: Scaling Creative Without Sacrificing Trust
Webinar Rewinds July 2, 2026AI has collapsed production timelines — from months to mere weeks — unlocking unprecedented speed and efficiency for modern marketers. This session explored a more sustainable model for AI-powered production that balances velocity with control.
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Replacing Intent Signals and First Party Data in the Answer Engine Age
Webinar Rewinds July 2, 2026It is widely reported that 30% of organic traffic has disappeared since the widespread and rapid adoption of LLMs two years ago. In this webinar, speakers discussed the size of the problem, where media and research are heading, and how to replace vanishing intent signals in this new era, with a heavy focus on concrete data.
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Beyond the Basics: How Agentic AI Accelerates Brand Growth for Marketers
Webinar Rewinds July 2, 2026In this webinar, explore the latest Agentic AI breakthroughs from Google I/O, Google Cloud Next, and Google Marketing Live. Google Cloud’s AI Incubation Manager broke down these advancements for marketers, highlighting practical use cases that deliver tangible business results.
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When Music Is the Strategy: A Playbook for How CELSIUS Powered Cultural Connection
Webinar Rewinds July 2, 2026For Hispanic audiences, music is more than entertainment — it’s a shared, high-energy experience rooted in community In this session, TelevisaUnivision and CELSIUS shared the four key takeaways to creating an impactful Hispanic marketing strategy, and the repeatable formula other brands can follow.
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Cross-Retailer Intelligence: Understand Consumer Spend Patterns across the RMNs
Webinar Rewinds June 9, 2026It’s time to shine a light on a key blind spot in retail media networks (RMNs) —retail media “rest of market.” This webinar spotlighted retail media “rest of market” intelligence and the types of spend migration patterns that can help optimize budgets.
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The Missing Ingredient in Most First-/Zero-Party Data Strategies? Effective Consent Management
Webinar Rewinds June 7, 2026Many marketers have overlooked a foundational element to first- and zero-party data collection: how to collect and manage consent. In this webinar, learn about what consent management is, why it’s central to a modern first- and zero-party data strategy, and how to solve this crucial challenge so you can confidently turn data into revenue for your organization.
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SMS Marketing and Outreach Roundup
Webinar Rewinds June 3, 20262025 saw more TCPA class litigation than any previous year—and a disproportionately high number of those filings were targeting SMS outreach. Partners from Troutman Amin discussed the latest developments SMS marketers and derive providers need to know.
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How Category Entry Points Are Fueling Brand Growth
Webinar Rewinds June 1, 2026The secret to sustainable Brand Growth lies in understanding Category Entry Points (CEPs). In this webinar Quantilope’s Madita Brandhors demystified CEPs, detailed their crucial role in building Mental Availability, and explained how they serve as the engine for long-term brand growth.
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2026 Advertising Trends Shaping the Year Ahead (And How to Win with Them)
Webinar Rewinds June 1, 2026Attention is harder to earn, easier to fake, and consumers trust less than ever. As AI floods every channel and brand interactions become increasingly forgettable, marketers need a new playbook for what actually works. In this session, OUTFRONT broke down the advertising trends shaping 2026 and showed how leading brands are turning them into real-world results.
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Programmatic Signals to Strengthen Your 2026 Strategy
Webinar Rewinds May 26, 2026This webinar previews the most important trends emerging from the first quarter of 2026 as highlighted in the Q1 2026 ANA Programmatic Transparency Benchmark. Speakers examined how advertisers are navigating shifting market conditions, rising quality expectations, and early‑year optimization decisions — and what the data is beginning to reveal.
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From Operations to Strategy: Elevating Marketing Ops as a C-Suite Partner
Webinar Rewinds May 21, 2026In this webinar, Jennifer Greenwood, vice president of marketing operations at HUB International, shared how she transformed marketing operations into a strategic partner to the CMO and senior leadership.
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Is Inaccurate Data Undermining Your Marketing Profitability?
Webinar Rewinds May 17, 2026In this session, Truthset unveiled multi-year analyses showing how inaccuracies across data linkages like hashed emails (HEMs), IP addresses, and household attributes compound across the supply chain, leaving only a fraction of media dollars reaching the intended consumer.
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Meet Amplify: Bringing ANA’s Top Marketing Experts and Insights Directly to Your Team
Webinar Rewinds May 15, 2026In this webinar, learn about Amplify, the ANA’s new member benefit designed to bring our industry expertise straight to your organization through live, no-cost, interactive sessions built around your team’s needs.
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Are You AEO-Ready? Learn How to Adapt to a World of Conversation
Webinar Rewinds May 14, 2026AI-driven product recommendations inside Google’s Search Generative Experience now influence purchase journeys that never reach a brand’s website. The shelf has moved - and most brand teams haven’t followed it as well as they can. This session provided a candid look at the urgency, the opportunity, and the organizational change required.
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AI Didn’t Kill Creativity. It Removed the Alibi.
Webinar Rewinds May 7, 2026AI is now infrastructure. Not innovation. This webinar explored why generative sameness is a leadership problem, not a technology problem, where AI should accelerate execution and where human judgment must override it, and more.
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Audience Integrity: The Hidden Risk Undermining Your Marketing ROI
Webinar Rewinds May 5, 2026The problem of audience integrity is more common and more costly than most marketing organizations admit. In this webinar, learn why the fix is a governance system that continuously compares the audience defined in strategy to the audience actually activated in-platform and surfaces the gap before it becomes an unexplainable budget loss.
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When the Inbox Breaks: Deliverability, Security, and Surviving Email Platform Chaos
Webinar Rewinds May 5, 2026In this webinar, hear from email deliverability and security experts about the ways email programs actually fail, what marketers should be watching for, and how to build resilience across deliverability, security, and infrastructure.
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How to Win Brand Visibility in the Age of AI Search
Webinar Rewinds April 30, 2026In this webinar, learn how AI-powered search and large language models (LLMs) are fundamentally changing how consumers discover, evaluate, and trust brands.
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How Retail Data and AI-Driven Creative Drive Smarter, Higher-Performing Campaigns
Webinar Rewinds April 14, 2026Most retail media programs stop at targeting. In this session, Perion offered insights for marketers on how to go further, using verified first-party shopper data, high-impact creative formats, and closed-loop measurement to engage shoppers across the full journey.
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