2026 Advertising Trends Shaping the Year Ahead (And How to Win with Them)

What actually earns attention — and drives results — in a world of artificial everything?

Attention is harder to earn, easier to fake, and consumers trust less than ever. As AI floods every channel and brand interactions become increasingly forgettable, marketers need a new playbook for what actually works. In this session, OUTFRONT broke down the advertising trends shaping 2026 and showed how leading brands are turning them into real-world results.