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  • Fox Bets Big on Streaming With $22 Billion Roku Deal

     Marketing News   June 16, 2026  

    Fox Corp. agrees to acquire Roku in a $22 billion deal, combining live sports rights with a connected TV platform reaching more than 100 million households. The merger could reshape streaming's competitive landscape — and raise questions about whether content-platform deals deliver for shareholders.

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  • OpenAI and Tunnl Show How Audience Intelligence Can Turn AI Skepticism into Action

     Event Recaps   June 3, 2026  

    Only 46 percent of adults hold a favorable opinion of artificial intelligence and OpenAI is using audience intelligence firm Tunnl to find out why. The closed-loop measurement approach may reshape how brands track sentiment and design education campaigns.

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  • Google Rolls Out AI Max to Help Advertisers Adapt to Major Changes to Search Marketing

     Marketing News   April 16, 2026  

    Google is upgrading Dynamic Search Ads to AI Max, adding AI-driven controls and automation as search behavior shifts toward generative experiences, with automatic migration coming in September.

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  • How Do Marketers Develop Human Oversight for AI Personalization?

     B2B   March 16, 2026  

    Since ChatGPT exploded in late 2022, marketers have heard their share of blue-sky predictions about how artificial intelligence is going to change the future of marketing and advertising. However, to boost personalization, brand managers need to deploy marketing strategies that are more down-to-earth.

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  • Findings from ANA’s New Programmatic Supply Chain Report

     Leading Edge   February 20, 2026  

    ANA has now released the follow-up report, Understanding the Role of Direct Contracts In the Programmatic Supply Chain. The purpose of this work was to go deeper on the issue of programmatic media transaction costs to reduce those costs – which could also help reduce loss of media productivity costs.

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  • Do Marketers Trust the (Data) Process?

     B2B   November 12, 2025  

    Marketers who trust their data are three times more likely to report revenue growth, according to a new report from Anteriad. The report, based on a survey of 450 B2B marketing leaders, found that 39 percent of marketers use intent data, while marketers reporting strong revenue growth are 62 percent more likely to use it.

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  • CTV Isn’t Cable: Why Identity and AI Make It the New Marketing Backbone

     Leading Edge   November 4, 2025  

    Margo Hock, VP of partnerships at AnalyticsIQ, discusses the latest on CTV and identity.

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  • Comcast Advertising: Redefining the Full-Funnel Performance Engine with Addressable TV Advertising

     Event Recaps   August 26, 2025  

    Comcast Advertising shared how addressable advertising drives measurable results — boosting awareness, increasing conversions, and delivering significant return on ad spend.

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  • Maximizing Every Ad Dollar with Addressable Advertising

     Conference Session Videos   August 14, 2025  

    In this video, Comcast Advertising shared how addressable advertising drives measurable results — boosting awareness, increasing conversions, and delivering significant return on ad spend.

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  • Q2 2025 Location-Based Targeting Guide for Smarter Advertising

     Knowledge Partners   May 5, 2025  

    Foursquare shares its guide packed with location-based targeting strategies tailored to key Q2 advertising moments like Memorial Day sales and summer travel planning.

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  • Digital Advertising's Next Chapter: Jeff Green and Lou Paskalis on Media's AI Revolution

     Conference Session Videos   April 1, 2025  

    In this discussion, Jeff Green explored The Trade Desk's innovative approach as digital advertising accounts for more and more of the $1 trillion dollar advertising total addressable market, while Lou Paskalis added his deep expertise in brand safety and media investment strategy.

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  • How B2B Companies Get Smarter About Artificial Intelligence

     B2B   January 8, 2025  

    David Edelman, an executive adviser at the Boston Consulting Group and co-author of "Personalized: Customer Strategy in the Age of AI," discusses how marketers can deploy artificial intelligence to create new kinds of personalized experiences that both marketers and salespeople can rally around.

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  • Advertising Is Being Lost in Translation

     Leading Edge   December 5, 2024  

    On the surface, Sofia Coppola’s Lost in Translation is about two foreigners navigating a place where they don’t speak the language. However, the real message is that even when people share the same words, the real meaning can still be lost as it is translated into different personal contexts. That’s exactly what’s happening in advertising today.

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  • Measuring Audiences in the Markets That Matter

     Event Recaps   December 5, 2024  

    Comscore shared how it transforms big data sets into aggregated insights on individual viewing behavior to help brands better inform and measure their TV campaigns.

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  • Cookie Instability and the Need for Durable, Interoperable IDs

     Knowledge Partners   November 19, 2024  

    Deep Sync explores one possible solution for cookie instability: durable, interoperable IDs.

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  • Contextual Targeting, Emotion, and Beyond: Exploring Innovative Ad Strategies on CTV

     Webinar Rewinds   September 25, 2024  

    While contextual targeting isn't a new concept on connected TV, innovative technologies are paving the way for fresh approaches to how it's done. In this webinar, thought leaders had an insightful conversation around what some of these innovative advertising strategies on CTV look like.

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  • Reaching the Light TV Viewer

     Partner Content   September 24, 2024  

    A lot has changed since the inception of addressable TV. While consumer viewing has continued to grow more fragmented, addressable advertising has increased in scale and matured its technological capabilities to become a must-have strategy for broadly targeted and narrowly targeted brands alike.

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  • Next-Level Contextual: 3 Ways Publishers Can Increase Revenue Through Relevance

     Leading Edge   September 12, 2024  

    As signal deprecation undermines the efficacy of certain methods of identity-based targeting, contextual targeting is emerging as a more vital strategy than ever. This strategy, which analyzes content and matches ads to the most relevant environments, not only preserves addressability but also aligns with growing concerns about privacy.

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  • Brand Building with Addressable Advertising

     Event Recaps   September 10, 2024  

    Charlotte Lipman and Sam Oyekoya from DIRECTV Advertising explained innovative use cases for addressable advertising solutions across linear, CTV, and pause ads, demonstrating how these technologies can be leveraged to create stronger brands.

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  • The Addressability Solutions That Will Dominate the New Digital Reality

     Leading Edge   August 15, 2024  

    Ever since Google announced its intention to deprecate third-party cookies in Chrome way back in 2020, the digital advertising ecosystem has been in obsessive pursuit of new identity solutions. Now, even though Google has abandoned its plans, industry initiatives launched in recent years will continue to transform the landscape.

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