OpenAI and Tunnl Show How Audience Intelligence Can Turn AI Skepticism into Action
Tunnl and OpenAI outlined a closed-loop measurement approach that starts with the right questions, builds addressable audiences from person-level data, and tracks how education and sentiment shift over time
Only 46 percent of adults hold a favorable opinion of artificial intelligence and OpenAI is using audience intelligence firm Tunnl to find out why. The closed-loop measurement approach may reshape how brands track sentiment and design education campaigns.
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