Search Results for All Content (access may be restricted)

Search returned: 74 document(s).

  • An Agency CEO Calls for Marketers and Partners to Focus on Consumer Connection

     Event Recaps   June 13, 2026  

    Andrew Graff, CEO of Allen & Gerritsen, argues that brands are too focused on deliverables and not enough on consumer connection. His "life share" framework may reshape how agencies and marketers measure relevance and drive growth.

    view

  • A Holding Company CFO Gives Her Take on Evolving Client-Agency Relationship Models

     Event Recaps   June 10, 2026  

    WPP Deputy CFO Diane Holland argues the traditional agency model is no longer sufficient as artificial intelligence (AI) and data reshape client expectations. Her keynote at the ANA Advertising Financial Management Conference suggests blended compensation models and outcome-based thinking may define the next era of client-agency relationships.

    view

  • New Research Reveals a Stunning Gap Between Influencer Investment and Campaign Measurement

     Event Recaps   June 9, 2026  

    Influencer marketing is scaling fast, but agency compensation models are struggling to keep pace. A first-ever ANA study reveals that half of marketers lack full visibility into how their influencer budgets are allocated — a gap that may undermine performance and negotiating leverage.

    view

  • Farmer & Company Calls Out Agency Pricing Collapse

     Event Recaps   June 2, 2026  

    Author Michael Farmer argues that collapsing agency pricing and rising complexity are undermining brand growth across major advertisers. Drawing on data, Farmer's book Madison Avenue Revisited suggests artificial intelligence savings and output-based fees could reshape client-agency economics.

    view

  • The "Doom Loop" Draining Your Agency's Best Talent

     Event Recaps   May 20, 2026  

    Agency workloads have doubled since the early 1990s while fee revenue per client has fallen by half, creating what strategist Michael Farmer calls a "doom loop." The cycle of rising output demands and shrinking fees may be permanently eroding the strategic capabilities brands need to grow.

    view

  • Can Marketers and Agencies Align Their Priorities When It Comes to Compensation?

     Trends and Technology   May 4, 2026  

    An ANA study finds most marketers are satisfied with agency compensation, yet many plan changes amid concerns over transparency, rebates, and artificial intelligence-driven labor. High-profile rebate disclosures and budget pressure suggest client-agency alignment could be tested in 2026.

    view

  • Agency Compensation Methods and Models

     ASK Answers   March 26, 2026  

    What are some considerations for choosing an agency compensation model?

    view

  • ANA: Only Half of Marketers Have Full Visibility into Payments for Influencers

     Marketing News   March 10, 2026  

    Just about 50 percent of marketers have full visibility into the exact payment amounts provided to influencers while many of them do not have full visibility into agency compensation, according to the "Influencer Marketing Agency Compensation " study released late last month by the ANA.

    view

  • Influencer Marketing Agency Compensation

     Research Reports   February 19, 2026  

    Influencer/creator marketing is exploding. Creator ad spending is projected to grow four times faster than the media industry overall (per the IAB). For the first time, the ANA has conducted a comprehensive study on influencer marketing agency compensation — based on both quantitative and qualitative research — also covering key KPIs and in-housing.

    view

  • Making the Case for a Deliverables-Based Agency Compensation Model

     Event Recaps   February 19, 2026  

    Leading consultant Joanne Davis discussed how a deliverables-based model can reveal AI cost savings, and how marketers can start to make a compensation model switch if they aren’t currently on a deliverables-based system.

    view

  • Ad Agency Agreement Template

     Tools   January 1, 2026  

    A template for documenting the terms and conditions of your agreement with an ad agency.

    view

  • Agency Alignment Strategy Workbook

     Tools   January 1, 2026  

    Use our Agency Alignment Strategy Workbook to create a 'scorecard' that concisely outlines your marketing strategy in terms of objectives, programs, metrics, and timeframes.

    view

  • Agency Compensation Audit Template

     Tools   January 1, 2026  

    Use the Agency Compensation Audit Template to help guide your organization's review of the compensation model and approach used with an agency partner.

    view

  • Agency Compensation Evaluation Checklist

     Tools   January 1, 2026  

    Use the Agency Compensation Evaluation Tool to understand which agency compensation model is the strategically best approach for your organization's needs.

    view

  • Agency Compensation Model Framework

     Tools   January 1, 2026  

    Review the Agency Compensation Model Framework to evaluate the different options available when it comes to compensating an agency partner.

    view

  • Agency Compensation Negotiation Checklist

     Tools   January 1, 2026  

    Leverage the Agency Compensation Negotiation Checklist to help your team while negotiating the compensation agreement with an agency partner.

    view

  • Flock’s Blueprint for AI-Driven Agency Compensation

     Event Recaps   December 10, 2025  

    Flock Associates outlined how AI and automation are reshaping agency compensation, driving a shift from time-based models to asset and outcome-based pricing, with transparency and performance metrics at the core.

    view

  • Benchmarking, Reinvented

     Knowledge Partners   November 14, 2025  

    Bruno Gralpois of Agency Mania Solutions offers advice for how to use benchmarking in negotiating agency compensation, as well as the risks of relying on it too much.

    view

  • How Agencies Can Bring Accountability to Your Campaign Spend with Mastercard

     Webinar Rewinds   November 12, 2025  

    This webinar pulls back the curtain on agency financial operations and shows how agencies that embrace invoice-to-pay automation deliver smarter spend management, clearer reporting, and better outcomes for the brands they serve.

    view

  • 2025 ANA Trends in Agency Compensation Report

     Research Reports   November 2, 2025  

    The 19th Edition of the ANA's Trends in Agency Compensation Report provides the definitive data on how the industry is managing its agency partnerships. Based on responses from 99 ANA member organizations, this report delivers critical benchmarks to inform your compensation strategy, negotiations, and financial planning.

    view

1234 >>