New Research Reveals a Stunning Gap Between Influencer Investment and Campaign Measurement
Tom Browning of JLB + Partners shared new ANA research highlighting the lack of maturity, consistency, and transparency around agency compensation models when working with influencers
Influencer marketing is scaling fast, but agency compensation models are struggling to keep pace. A first-ever ANA study reveals that half of marketers lack full visibility into how their influencer budgets are allocated — a gap that may undermine performance and negotiating leverage.
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