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Digital Asset Management (DAM): Trends and Best Practices
ASK Answers July 23, 2026AI is reshaping how brands manage digital assets, and the stakes for brand consistency are rising. Digital asset management systems may now serve as critical infrastructure — saving teams as many as 18 hours a week while tightening governance across the enterprise.
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The Increasing Role of Employee-Generated Content in Modern Marketing
Partner Content July 21, 2026Employee-generated content is outperforming brand creative across paid media metrics as audience trust in produced content erodes. A Brand Networks study finds EGC may deliver 63 percent better performance on trustworthiness, purchase intent, and authenticity than standard brand posts.
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Gen Z Is Lonely — And Brands Have an Opening
Leading Edge July 20, 2026Platform trust is collapsing — and brands renting relevance from social feeds may be losing credibility along with it. As artificial intelligence (AI) floods digital channels with synthetic content, the brands consumers have chosen over time could hold the only trust the algorithm cannot manufacture.
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The New Brand Loyalty: How to Build Gen Z and Alpha Fandoms with Abercrombie & Fitch
Webinar Rewinds July 20, 2026Fandoms don’t just reflect culture—they create it. For Gen Alpha and Gen Z, they shape identity, influence purchasing, and define brand loyalty. In this webinar, learn how brands can actively build, grow, and sustain fandoms across their full lifecycle—from first discovery to long-term devotion (and even re-engagement after drop-off).
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The Identity Economy: Marketing's Next Competitive Advantage
Leading Edge July 15, 2026The identity economy is reshaping how brands compete, shifting the battleground from attention to emotional relevance rooted in culture, heritage, and shared values. As nearly half of Americans identify as multicultural, cultural fluency may become marketing's most sustainable competitive advantage.
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QSR and Restaurants: Trends and Best Practices
ASK Answers July 15, 2026Rising food prices and eroding loyalty are forcing QSR brands to rethink how they compete — moving beyond price to personalization, cultural relevance, and emotional connection. New research and brand case studies reveal what strategies may separate winning restaurants from struggling ones in 2026.
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Reckitt CMO Nathalie Darres on What Makes Great Inclusive Marketing
Pulse July 14, 2026Reckitt CMO Nathalie Darres shares what the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury is looking for in winning entries. Her perspective on culture, authenticity, and commercial accountability could reshape how teams approach award submissions this year.
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Pine-Sol's Social-First Pivot Drives Fourfold Engagement over CPG Competitors
Event Recaps July 14, 2026The Pine-Sol community-led TikTok strategy is driving engagement rates four to eight times higher than direct competitors. The Clorox Company social-first pivot may offer a replicable model for legacy brands chasing cultural relevance.
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Scott Redick of Charles Schwab on Keeping an Open Mind and Being Curious
Pulse July 13, 2026Scott Redick, director of strategy and integration at Charles Schwab and member of the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury, shares what separates good work from truly exceptional work — and why curiosity may be the most important skill a marketer can keep sharpening.
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Toni Wallace on How Best to Leverage Talent and Audience Insights in Marketing
Pulse July 10, 2026Toni Wallace, partner and head of global music brand strategy at United Talent Agency, shares what Grand Prize-worthy multicultural marketing looks like. Her insights on cultural fluency and talent partnerships could reshape how teams approach their 2026 ANA Awards submissions.
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How Jeep and Ford Are Building Brands Beyond the Vehicle
Leading Edge July 9, 2026Jeep and Ford are redefining automotive brand differentiation not through specs but through sustained experiential programs that let consumers test capability under real conditions. As performance parity narrows across competing vehicles, experience is increasingly doing the work that messaging alone cannot.
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U.S. Bank's Gus Fernandez on the Difference Between Representation and Resonance in Inclusive Marketing
Pulse July 8, 2026Gus Fernandez, VP of inclusive growth and community impact at U.S. Bank, shares what separates exceptional multicultural marketing from work that is merely good. His perspective on the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards jury could reshape how teams approach cultural authenticity and submission strategy.
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AARP'S Edna Kane Williams on the Importance of Connecting Inclusive Marketing to Business KPIs
Pulse July 6, 2026Edna Kane Williams, EVP at AARP and 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Juror, shares what separates exceptional inclusive marketing from work that merely acknowledges diverse audiences. Her perspective on cultural depth, measurable results, and strategic investment could reshape how marketers approach submissions — and their broader growth strategies.
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Carla Ibarra of NRG Energy on the Importance of Connecting Brand Purpose with Audience Needs
Pulse July 2, 2026Carla Ibarra, senior director of change management communications at NRG Energy, shares what the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury is looking for. Her insights into cultural authenticity, AI risk, and measurable impact could reshape how teams approach award submissions.
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When Music Is the Strategy: A Playbook for How CELSIUS Powered Cultural Connection
Webinar Rewinds July 2, 2026For Hispanic audiences, music is more than entertainment — it’s a shared, high-energy experience rooted in community In this session, TelevisaUnivision and CELSIUS shared the four key takeaways to creating an impactful Hispanic marketing strategy, and the repeatable formula other brands can follow.
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Julia Huang of Intertrend on How to Win More than the Moment with Marketing
Pulse June 30, 2026Julia Huang, founder of and CEO at Intertrend, shares what separates good marketing from truly exceptional work as a 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury member. Her perspective on cultural speed, AI's limits, and the cost of forgettable work may reshape how teams approach this year's submissions.
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Inclusive Marketing Excellence: Award-Winning Case Studies — Volume 2
Research Reports June 22, 2026Multicultural communities are not niche segments. They are shaping culture, commerce, and the future of brand building. The ANA has built a broader ecosystem of alliances, research initiatives, benchmarking studies, and industry collaborations designed to help marketers better connect with growth audiences and build stronger brands and businesses.
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Coach Looks to Redefine Luxury for Gen Z with New Brand Platform
Marketing News June 18, 2026Coach launches &Coach, a new brand platform repositioning luxury products as tools for self-expression rather than status symbols. The move targets gen Z, a generation that may reshape how brands build cultural relevance through co-creation and social media.
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Supporting LGBTQ+ Communities in a Complex Climate: From Nonprofit Partnership to Cultural Preservation
Event Recaps June 18, 2026Only 16 lesbian bars were reported as remaining in the U.S. in 2020 — a crisis that sparked a branded docuseries now credited with more than doubling that number. Two ANA committee presentations reveal how brands can move from performative allyship to resource-driven LGBTQ+ support.
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Artificial Intelligence Has Made the Audience Marketplace More Competitive
Leading Edge June 15, 2026AI is reshaping how consumers discover content, forcing marketers to rethink syndicated audience strategies that once offered scale. As shared data pools erode competitive advantage, custom intelligence layered onto first-party data may determine who converts.
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