Supporting LGBTQ+ Communities in a Complex Climate: From Nonprofit Partnership to Cultural Preservation

Two presentations explored how brands can support LGBTQ+ communities through meaningful partnerships and authentic storytelling

Only 16 lesbian bars were reported as remaining in the U.S. in 2020 — a crisis that sparked a branded docuseries now credited with more than doubling that number. Two ANA committee presentations reveal how brands can move from performative allyship to resource-driven LGBTQ+ support.