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  • TikTok Debuts New Agentic AI Tools for Marketers

     Marketing News   June 25, 2026  

    TikTok unveils Symphony Agent at Cannes Lions 2026, bringing agentic artificial intelligence to ad creation, creator discovery, and content scaling. The tools may reshape how brands engage with the platform's more than 1 billion users.

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  • How Can B2B Marketers Develop a More Effective Data Strategy?

     B2B   May 18, 2026  

    The rise in search investments comes as B2B buyers increasingly discover and evaluate content without engaging sales reps until late in the process. In such an environment, data becomes mission critical to understanding how decisions are shaped and where marketers can help enhance the buyer journey.

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  • B2B Marketers Face a Crossroads

     B2B   April 20, 2026  

    B2B marketers face a fundamental shift in their business practices as artificial intelligence, new media channels, and digital platforms reshape buying cycles, measurement, and content strategy — pushing marketing teams to prove their value and earn the confidence of upper management.

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  • Demand Generation Best Practices Report

     Tools   January 1, 2026  

    Read this best practices report to learn how Demand Generation has developed and how to implement Demand Generation functions within your company.

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  • Demand Generation Roles Matrix

     Tools   January 1, 2026  

    A roles matrix to help you organize your Demand Generation efforts.

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  • Demand Generation Solutions Matrix

     Tools   January 1, 2026  

    Use this matrix to obtain info about key Demand Generation technology vendors.

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  • Lead and Demand Generation Manager Job Description

     Tools   January 1, 2026  

    A template to quickly document the role and responsibilities for the Lead and Demand Generation Manager position.

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  • Demand Generation Program Playbook

     Playbooks   January 1, 2026  

    Follow this simple, step-by-step playbook to develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team.

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  • Demand Generation Maturity Assessment

     Tools   January 1, 2026  

    Utilize our Demand Generation Maturity Assessment to assess your organization's current Demand Generation capabilities.

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  • Demand Generation Metrics Dashboard

     Tools   January 1, 2026  

    Use this to define, track and report on your Demand Generation metrics.

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  • Demand Generation Program Framework

     Tools   January 1, 2026  

    Use this demand generation framework to define the activities required to successfully create, plan, and execute a demand generation program.

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  • Demand Generation Program Maturity Model

     Tools   January 1, 2026  

    Our Demand Generation Maturity Model was designed to help organizations with a roadmap for improving their Demand Generation capabilities.

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  • Demand Generation Strategy Workbook

     Tools   January 1, 2026  

    Use this template to outline, summarize, communicate and track your overall Demand Generation plan.

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  • Demand Generation Training Course

     Tools   January 1, 2026  

    Discover how demand generation works and which best practices are required to get results. This course has 3 video modules that go from fundamental concepts to advanced implementation of demand generation including lead nurturing and scoring.

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  • Is 'Brand-to-Demand' Falling Out of Favor Already?

     B2B   November 26, 2025  

    B2B marketers consider brand advertising important, says a new study, but most of them are still in the preliminary stage of developing a branding strategy. The gap between rhetoric and reality carries major risk as an increasing number of younger buyers attuned to branding enter the market and demand more original content.

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  • Delivering Business Results with Your Demand Generation Engine

     Event Soundbites   November 1, 2025  

    Mercado Libre has created a demand generation engine fueled by a do/think/feel marketing forumula.

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  • Stop Guessing, Start Converting: How Trigger Marketing Drives Smarter B2B Growth

     Webinar Rewinds   September 25, 2025  

    In this webinar, learn how trigger-based marketing flips the script on traditional demand generation. By tapping into real business signals — like new company formations, legal filings, and credit needs — brands can shift from demand generation to demand identification by engaging decision-makers the moment they’re ready to act, not weeks or months too late.

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  • RXBAR Campaign Offers Some Relief for Fed-Up Travelers

     Marketing News   August 22, 2025  

    RXBAR is launching the "Get Out of Travel B.S. Free" Card, a national sweepstakes offering consumers fed up with summer travel a chance to win $500 and recoup costs from disrupted travel plans. The marketing campaign comes amid a surge in both flight cancellations and delays.

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  • 2025 B2B Brand-to-Demand Maturity Study

     Research Reports   August 19, 2025  

    Brand-to-Demand (B2D) integration is gaining momentum, but challenges remain. Many B2B marketers still treat brand and demand as separate functions with different teams, budgets, and KPIs, limiting overall marketing effectiveness. This report, developed by ANA and Stein, explores the current state of B2D maturity and outlines the path forward.

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  • Bud Light Runs a Variety of Ad Plays for the Upcoming NFL Season

     Marketing News   August 8, 2025  

    Bud Light this week rolled out a new ad, "Parachute," starring longtime partner and NFL Hall of Famer Peyton Manning, that pokes fun at fan devotion. The spot, part of the beer brand's annual campaign for the NFL, will run in both 15- and 30-second formats throughout the NFL season, which kicks off September 4.

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