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Search returned: 39 document(s).
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Demand Generation Program Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team.
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Marketing Leaders Share Their Perspective on Key B2B Issues
Event Recaps February 29, 2024Marketing leaders from SAS, S&P Global, and LinkedIn came together to discuss key issues related to B2B marketing, including ways that marketers can affect change in their organization, how to determine the right brand-to-demand ratio, and the KPIs they favor most.
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Demand Generation Best Practices Report
Tools January 21, 2024Read this best practices report to learn how Demand Generation has developed and how to implement Demand Generation functions within your company.
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Demand Generation Roles Matrix
Tools January 21, 2024A roles matrix to help you organize your Demand Generation efforts.
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Demand Generation Solutions Matrix
Tools January 21, 2024Use this matrix to obtain info about key Demand Generation technology vendors.
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Demand Generation Maturity Assessment
Tools January 21, 2024Utilize our Demand Generation Maturity Assessment to assess your organization's current Demand Generation capabilities.
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Demand Generation Metrics Dashboard
Tools January 21, 2024Use this to define, track and report on your Demand Generation metrics.
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Demand Generation Program Framework
Tools January 21, 2024Use this demand generation framework to define the activities required to successfully create, plan, and execute a demand generation program.
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Demand Generation Program Maturity Model
Tools January 21, 2024Our Demand Generation Maturity Model was designed to help organizations with a roadmap for improving their Demand Generation capabilities.
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Demand Generation Strategy Workbook
Tools January 21, 2024Use this template to outline, summarize, communicate and track your overall Demand Generation plan.
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Demand Generation Training Course
Tools January 21, 2024Discover how demand generation works and which best practices are required to get results. This course has 3 video modules that go from fundamental concepts to advanced implementation of demand generation including lead nurturing and scoring.
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Lead and Demand Generation Manager Job Description
Tools January 1, 2024A template to quickly document the role and responsibilities for the Lead and Demand Generation Manager position.
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Barkley Does Research Promotion Right with This Omnichannel Campaign
B2 Awards September 5, 2023Barkley leveraged an omnichannel campaign to increase interest in one of its most important research reports.
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IBM’s Podcast with Malcolm Gladwell Highlighted a New Brand Platform
B2 Awards September 5, 2023To promote its “Let’s Create” brand platform, IBM partnered with iHeart and Malcolm Gladwell to produce a podcast that highlighted developers, data scientists, technologists, and engineers — the modern economy’s creators.
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Republic Services Makes a Boring Category More Exciting with Sustainability
B2 Awards September 5, 2023To drive business growth in a B2B category that was often forgotten by decision makers, Republic Services executed its first-ever brand-to-demand campaign, focusing on making its customers the center of meaningful sustainability efforts.
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Juniper Networks Leveraged AI in Its Demand Generation Campaign
B2 Awards September 5, 2023The Juniper Networks’ “Demand More” campaign targeted global C-level decision makers aged 35 and over who are risk averse, technical, and outcome driven. The campaign generated 51 percent pipeline growth, a 44 percent increase in the value of SQOs, and year-over-year enterprise revenue growth of 38 percent.
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American Express Adopts B2C Humor to Appeal to a B2B Audience
B2 Awards September 5, 2023American Express rolled out a series of humorous and relatable ads to attract the attention of small business owners.
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Sage’s Raise Your Game Establishes itself as the Solution to Transform the Role of Financial Leaders
B2 Awards September 5, 2023Sage Intact created a digital campaign leveraging powerful graphics, imagery and copy to combat the perception that the brand is the boring choice for finance leaders looking for a cloud-based finance solution.
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Amazon and Siemens Collaborate on a Sales-Enablement Program
B2 Awards September 5, 2023Siemens and Amazon Web Services undertook a sales-enablement campaign to generate awareness and pipeline for their joint venture.
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DISQO Proves the Power of Data with Hit Podcast
B2 Awards September 5, 2023To help customers understand how its Feedback Loop tool could supercharge product development through the power of dynamic customer data, DISQO created the This Is Product Management podcast.
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