Is 'Brand-to-Demand' Falling Out of Favor Already?
A new study says most B2B companies do not align their brand advertising and performance marketing efforts
B2B marketers consider brand advertising important, says a new study, but most of them are still in the preliminary stage of developing a branding strategy. The gap between rhetoric and reality carries major risk as an increasing number of younger buyers attuned to branding enter the market and demand more original content.
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