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From First Pitch to Lifelong Fans: How the Chicago Cubs Use Email to Stack up Business Wins
Event Recaps June 5, 2026At the ANA 1-Day event "The Next Chapter of Email Evolution — From Inbox to Impact," Jen Martindale at the Chicago Cubs explained how the organization drives business results with an email program built for relevance — not volume.
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When the Inbox Breaks: Deliverability, Security, and Surviving Email Platform Chaos
Webinar Rewinds May 5, 2026In this webinar, hear from email deliverability and security experts about the ways email programs actually fail, what marketers should be watching for, and how to build resilience across deliverability, security, and infrastructure.
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What Are Trends and Best Practices in Email Marketing?
ASK Answers April 16, 2026Email remains a powerful growth channel when personalization, relevance, and timing align. This piece explores how AI, loyalty data, and ethical practices help marketers create email experiences that feel personal and drive results.
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The Art of the Opt-In: The New Rules of Email Growth, Trust, and Engagement
Webinar Rewinds February 11, 2026In this webinar, Intuit Mailchimp and Ascend2 unpacked the realities behind modern email list growth, the deep disconnects between marketer tactics and consumer behavior, and the high-impact practices used by today’s top-performing brands.
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Six Surprising, Brain Science-Backed Tactics for Unbeatable Email
Webinar Rewinds January 22, 2026Marketers have spent the past two years learning what AI can (and can’t) do. AI in marketing has entered its next phase — less experimentation, more execution. This webinar explored the emerging themes shaping 2026 and how marketers are turning AI insights into real impact.
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Email Marketing Vendors Matrix
Tools January 1, 2026Use this matrix to obtain information about key vendors in the Email Marketing technology space.
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Email Marketing ROI Calculator
Tools January 1, 2026Use this tool to calculate results for email marketing campaigns.
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Email Marketing System RFP
Tools January 1, 2026Use this tool to help you design a Request for Proposal (RFP) for an Email Marketing platform.
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Email Marketing Vendor Evaluation
Tools January 1, 2026Use this template to compare email marketing solutions.
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Creating Email Marketing Lists
Tools January 1, 2026This guide provides advice on how to build permission-based email marketing lists.
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Email Marketing Maturity Model
Tools January 1, 2026Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.
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2026 Email Marketing: Key Trends and Strategies You Can’t Ignore
Webinar Rewinds December 27, 2025With 2026 just around the corner, December is the time to sharpen your email marketing strategy. This insightful webinar covered the biggest emerging trends in email marketing, how the channel is evolving, and concrete strategies you can implement from Day 1.
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ANA Ethics in Action: Year in Review and What’s Next in 2026
Leading Edge December 8, 2025It’s been quite a year for marketing as AI and shifting politics have been disrupting old traditions. This year, our Ethics Policy Committee tackled some of the most pressing issues shaping marketing today. From AI ethics to building consumer trust, here’s what dominated our conversations.
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SMBs See Higher ROI with Multichannel Strategies
Leading Edge November 19, 2025Taradel’s 2025 Small Business Marketing Survey reveals small businesses are embracing multichannel strategies, integrating digital and direct mail, increasing ad spend, and using DIY tools to drive growth.
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Eight Tips for Email Marketers from the Co-Chairs of the ANA’s Email Excellence Center
Event Recaps November 19, 2025During an “Ask Me Anything” session held at a November 5, 2025 meeting of the ANA’s EEC Committee, attendees received pointers on their craft from Jose Cebrian, senior partner, CRM and loyalty at Merkle; Kelly Haggard, VP, channel optimization and innovation at Synchrony; and Scott Cohen, CEO at InboxArmy.
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Study: AI Integration Surges Among SMBs, Email Regains Importance
Leading Edge November 12, 2025Seventy-two percent of new SMB owners plan to adopt AI in 2025, Constant Contact reports. Despite heavy reliance on social media, email marketing is regaining traction for ROI, retention, and conversions.
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Fall Cleanup — Get Your Automated Emails Ready
Webinar Rewinds November 7, 2025The holiday season is coming fast. Are your automated emails ready to keep up? This webinar helps you refresh your strategy, sharpen your messaging, and make the most of the data and tools you already have.
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Using AI to Scale Personalization with a Human-Centric Approach
Webinar Rewinds November 7, 2025As AI tools become more accessible, marketers are asking how to scale content without losing the human touch. In this webinar, learn how organizations — from small businesses to mission-driven nonprofits — are using AI to create more intentional, relevant, and human-centered customer experiences.
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Here’s How You Shouldn’t Use AI in Email | On Scope
Podcast Clips October 26, 2025Scott Cohen, CEO at InboxArmy, shared his thoughts on how AI should and — more importantly — shouldn’t be deployed within your email marketing strategy.
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Email’s Efficacy Won’t Slow Down with Gen Z | On Scope
Podcast Clips October 26, 2025Scott Cohen, CEO at InboxArmy, explains why email isn’t going anywhere anytime soon, outlining all the reasons why it will still be an effective marketing channel, even as gen Z and gen Alpha come of age.
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