From First Pitch to Lifelong Fans: How the Chicago Cubs Use Email to Stack up Business Wins
Jen Martindale shared how the Chicago Cubs treat email as a powerful growth engine, using segmentation, timing, and automation to drive ticket revenue and move fans from one-time buyers to repeat customers
At the ANA 1-Day event "The Next Chapter of Email Evolution — From Inbox to Impact," Jen Martindale at the Chicago Cubs explained how the organization drives business results with an email program built for relevance — not volume.
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