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Search returned: 56 document(s).
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AARP'S Edna Kane Williams on the Importance of Connecting Inclusive Marketing to Business KPIs
Pulse July 6, 2026Edna Kane Williams, EVP at AARP and 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Juror, shares what separates exceptional inclusive marketing from work that merely acknowledges diverse audiences. Her perspective on cultural depth, measurable results, and strategic investment could reshape how marketers approach submissions — and their broader growth strategies.
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Can Marketers Turn the Page When It Comes to Engaging Older Consumers?
Trends and Technology April 6, 2026Today's older consumers not only are digitally savvy and have more buying clout, but their behavior is changing dramatically. Nonetheless, marketers continue to underestimate older demos, costing them dearly and putting them at a disadvantage for the future.
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Leveraging a Reality TV Star and Accelerating Content Operations: Two Lessons from an ANA Committee
Event Recaps February 10, 2026At a January 2026 meeting of the Creator & Influencer and Digital & Social Committee, attendees learned how Inspire Sleep built an integrated digital campaign around "The Golden Bachelorette," as well as how Stop & Shop developed a social media strategy that prioritized speed, cultural relevance, and measurable impact.
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The Edelman Longevity Lab Launches 'The Power of 55'
Marketing News November 21, 2025The marketing industry's approach to the 50-plus crowd is old and in the way, and Edelman wants to do something about it. Edelman's Longevity Lab on Wednesday launched The Power of 55, a list of creators over the age of 55 who will be tasked with developing the most effective ways for brands to engage with the cohort.
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AARP Celebrates Diwali to Connect with South Asian Americans
Multicultural and Inclusive Marketing Awards November 20, 2025The celebration worked to redefine aging as a time of creativity, connection, and continued cultural pride.
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AARP Promotes Brain Health Among Those 50 and Older
Multicultural and Inclusive Marketing Awards October 29, 2025The campaign targeted African Americans and Latinos with tactics that included tailored influencer marketing.
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How Shell Vietnam’s Integrated Campaign Redefined the Role of Mechanics
Smarties Awards August 18, 2025Shell Vietnam created an integrated, omni-channel campaign, featuring a film addressing some unfair misconceptions about mechanics and redefining their roles in society.
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How Democracy Clothing Uses Social Media to Target Gen X Women
Conference Session Videos August 13, 2025In this video, learn how Democracy Clothing, a denim brand for women, shares its experience targeting the gen X demographic on social media.
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How Democracy Clothing Targets Gen X Women with Creator Content
Event Recaps August 8, 2025Democracy Clothing, a denim brand for women, shares its experience targeting the gen X demographic on social media.
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CenterWell Senior Primary Care: Reaching New Patients
Smarties Awards August 6, 2025CenterWell Primary Care Organization’s (PCO) strategic objective was to drive new patient leads and ultimately conversions.
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La-Z-Boy Leans into New Generations through Social Media
Event Soundbites August 5, 2025La-Z-Boy leveraged discomfort to create social media impact and cultural relevance with new generations.
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Google Provides Internet Safety Literacy for Seniors
Smarties Awards August 4, 2025Google's Senior Online Safety platform extended the brand's digital literacy efforts to address the overlooked segment of senior citizens in Vietnam, who faced daily cyber risks without adequate education.
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Creating a Cult Disguised As an Eyewear Company
Event Recaps June 25, 2025CADDIS founder Tim Parr revealed how his eyewear company became a movement by redefining aging and transforming reading glasses from a stigmatized necessity into a badge of honor for consumers over 50.
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The $15 Trillion Advantage: Unlocking Tomorrow’s Market Leaders
Knowledge Partners June 23, 2025While others chase cool, the smartest brands chase capital, and women 50+ have $15 trillion in spending power. They're loaded, loyal, and done being overlooked. In this report, learn about five power plays to capture revenue and loyalty now.
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Lipton Hard Iced Tea Campaign Encourages Cross-Generational Quaffing
Marketing News June 10, 2025To celebrate National Iced Tea Day on June 10, Lipton Hard Iced Tea is kicking off a new campaign, "Don't Retire the Party." The campaign encourages millennials and baby boomers to unite over a shared love of hard iced tea and features a sweepstakes offering fans a trip to Palm Springs, Calif. — if they bring along their friend from another generation.
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Unilever Spotlights Older Women in the Beauty and Personal Care Category
REGGIE Awards June 4, 2025Unilever extended its well-established, multi-year “UNTOLD BEATUTY” campaign to create more visibility for older multicultural women, who often feel invisible in beauty and personal care marketing.
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Creating a Cult Disguised As an Eyewear Company
Event Soundbites May 27, 2025CADDIS has created a cult following by making aging cool through lifestyle storytelling.
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Cosmetic Criminals: A Cross-Generation Mockumentary
REGGIE Awards May 21, 2025e.l.f Cosmetics created a 15-minute “true crime” mockumentary-style film, showcasing intergenerational cosmetic theft to captivate a cross-generational audiences, fuel demand, and elevate the brand’s cultural relevance.
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Promoting Healthy Habits with a Rewards Program
REGGIE Awards May 16, 2025AARP adopted the tactics of points-based loyalty programs to encourage wellness among older adults.
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Practical Tips for Marketers to Change Their Approach with the 50-Plus Crowd
Podcast Clips March 5, 2025Michael Clinton, author of Roar, shared some practical tips for how marketers can change their mindset and approach to engaging the 50-plus crowd, which presents a multi-million dollar business growth opportunity.
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