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AARP'S Edna Kane Williams on the Importance of Connecting Inclusive Marketing to Business KPIs
Pulse July 6, 2026Edna Kane Williams, EVP at AARP and 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Juror, shares what separates exceptional inclusive marketing from work that merely acknowledges diverse audiences. Her perspective on cultural depth, measurable results, and strategic investment could reshape how marketers approach submissions — and their broader growth strategies.
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Inclusive Marketing Excellence: Award-Winning Case Studies — Volume 2
Research Reports June 22, 2026Multicultural communities are not niche segments. They are shaping culture, commerce, and the future of brand building. The ANA has built a broader ecosystem of alliances, research initiatives, benchmarking studies, and industry collaborations designed to help marketers better connect with growth audiences and build stronger brands and businesses.
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Coach Looks to Redefine Luxury for Gen Z with New Brand Platform
Marketing News June 18, 2026Coach launches &Coach, a new brand platform repositioning luxury products as tools for self-expression rather than status symbols. The move targets gen Z, a generation that may reshape how brands build cultural relevance through co-creation and social media.
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Kid-Powered, Parent-Approved: How Gen Alpha Is Rewriting the Path to Purchase
Knowledge Partners June 11, 2026Collage Group’s 2026 Gen Alpha study explores how the traditional purchase funnel has evolved into a dynamic, non-linear system shaped by kids, parents, and culture. Drawing on survey data of households with children ages 6–13, the research highlights how Gen Alpha drives discovery, co-creation, and influence, while parents act as filters of trust and value.
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Etsy's New Ad Campaign Celebrates 'Being Human'
Marketing News May 27, 2026Etsy launches "Celebrate Being Human," a new brand campaign spotlighting life's most meaningful moments as automation and artificial intelligence reshape daily life.
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Claire's New Ad Campaign Celebrates Girlhood
Marketing News May 4, 2026Claire's is rolling out a summer ad campaign centered on autonomous sensory meridian response and sensory play to redefine modern girlhood for gen Alpha. The strategy blends in-store activations, creator platforms like Coverstar, and reduced screen time, signaling a broader shift in tween marketing.
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Inside Walmart's Creator-Powered Retail Strategy
Event Recaps May 4, 2026Walmart is reframing social platforms as a primary engine for commerce discovery, using creators, visual search, and fast delivery to collapse the path from inspiration to purchase. The strategy highlights how intent signals, shoppable content, and measurement models may reshape retail media effectiveness.
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Marketing News Quiz for May 1, 2026
Marketing News Quiz May 1, 2026In this week's marketing news quiz: Integral Ad Science rolls out a suite of new solutions for streaming TV, a report on the measurement gaps in B2B advertising, CMO Council's study on pairing artificial intelligence with human oversight, and more.
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Expedia Announces New Collaboration with Content Creator IShowSpeed
Marketing News April 30, 2026Expedia names IShowSpeed its official travel partner, signaling a deeper push into creator-led marketing aimed at gen Z travelers. The collaboration highlights live-streamed travel, social platforms, and data showing younger audiences may trust creators more than traditional media.
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Nearly Half of Gen Z Is Ready to Switch Banks. Is Your Messaging Ready?
Knowledge Partners April 30, 202646% of banked Gen Z adults are open to switching providers — not out of frustration, but because no institution has made them a compelling enough reason to stay. The acquisition window is real, the audience is mid-to-higher income, and the messaging playbook is clear.
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How Niche Creators Help Brands Win Over Gen Alpha Consumers
Leading Edge April 8, 2026Gen Alpha now wields significant direct spending power, making traditional parent-focused marketing tactics increasingly ineffective. By partnering with trusted niche creators on platforms like TikTok, Roblox, and Twitch, brands can authentically connect with this highly engaged generation and drive stronger ROI.
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Can Marketers Turn the Page When It Comes to Engaging Older Consumers?
Trends and Technology April 6, 2026Today's older consumers not only are digitally savvy and have more buying clout, but their behavior is changing dramatically. Nonetheless, marketers continue to underestimate older demos, costing them dearly and putting them at a disadvantage for the future.
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What Gen Z Really Wants from Brand Activations
Knowledge Partners March 27, 2026Inspira's 2026 white paper reveals what drives gen Z to attend, engage with, and share brand activations, offering marketers a data-backed framework for building authentic, lasting connections with the most community-focused consumer generation yet.
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NBA and The Coca-Cola Co. Announce Multiyear Global Partnership
Marketing News March 17, 2026The NBA and The Coca-Cola Company on Tuesday announced a new multiyear global marketing partnership that brings Sprite back as the league's exclusive soft drink. PepsiCo, which previously held the position as official sponsor, will keep its ties to the NBA with sponsorships through its Ruffles and Gatorade brands.
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Study: Brand Loyalty Softens in the Grocery Aisle
Marketing News March 11, 2026U.S. grocery shoppers are open to trying new brands and are more averse to higher prices, a recent survey shows. At the same time, consumers are beginning to use online tools powered by artificial intelligence to vet products they're considering purchasing.
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Kellogg’s Frosted Flakes Teams Up with Hip-Hop Artist JID for New Ad Campaign
Marketing News February 19, 2026Kellogg’s Frosted Flakes has partnered with hip-hop artist JID for a new ad campaign that reimagines the cereal brand’s anthem. The campaign serves up a bowl of nostalgia with a musical twist catering to younger consumers.
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The Marketer’s Toolkit 2026: Reboot Your Consumer Perceptions
Event Recaps February 10, 2026WARC’s annual flagship study, The Marketer’s Toolkit, outlines the macro forces reshaping strategic planning for marketers worldwide. Drawing from a global survey of more than 1,000 marketing executives, expert interviews, and WARC’s internal research, WARC insight director Aditya Kishore highlighted three major consumer shifts that will define 2026: the vanishing middle, the great escape, and the reset of consumer milestones.
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Leveraging a Reality TV Star and Accelerating Content Operations: Two Lessons from an ANA Committee
Event Recaps February 10, 2026At a January 2026 meeting of the Creator & Influencer and Digital & Social Committee, attendees learned how Inspire Sleep built an integrated digital campaign around "The Golden Bachelorette," as well as how Stop & Shop developed a social media strategy that prioritized speed, cultural relevance, and measurable impact.
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From Discovery to Devotion: The Evolution of Gen Alpha & Z Fandoms
Knowledge Partners February 10, 2026SuperAwesome’s 2026 study shows that Gen Alpha and Gen Z fandoms are fluid, socially driven ecosystems powered by continuous talkability, creators, and cross‑platform engagement. The six‑phase fandom lifecycle reveals how discovery, deepening, exit, and re‑entry are shaped by new content, community influence, and evolving digital behaviors.
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