Search Marketing Knowledge Center

The Identity Economy: Marketing's Next Competitive Advantage

Leading Edge July 15, 2026

The identity economy is reshaping how brands compete, shifting the battleground from attention to emotional relevance rooted in culture, heritage, and shared values. As nearly half of Americans identify as multicultural, cultural fluency may become marketing's most sustainable competitive advantage.

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When Music Is the Strategy: A Playbook for How CELSIUS Powered Cultural Connection

Webinar Rewinds July 2, 2026

For Hispanic audiences, music is more than entertainment — it’s a shared, high-energy experience rooted in community In this session, TelevisaUnivision and CELSIUS shared the four key takeaways to creating an impactful Hispanic marketing strategy, and the repeatable formula other brands can follow.

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IKEA’s New Site Celebrates Hispanic Language Diversity

Multicultural and Inclusive Marketing Awards November 21, 2025

IKEA launched a culturally fluent Spanish-language website and campaign celebrating linguistic diversity among Hispanic families, driving engagement and sales through relatable storytelling, search strategy, and inclusive digital experiences.

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Toyota’s NFL Collaboration Celebrates Latino Identity and Legacy

Multicultural and Inclusive Marketing Awards November 18, 2025

Toyota’s “Lost Names” campaign celebrated Latino heritage through NFL jersey storytelling, driving cultural impact and elevating brand connection among Hispanic fans.

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NBCUniversal’s Plan to Engage Hispanic Fans for the 2026 World Cup

Event Recaps November 17, 2025

A panel of experts from NBCUniversal and Telemundo discussed their plans for maximizing engagement among Hispanics during the 2026 FIFA World Cup, sharing some of the data that is driving their thinking.

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Curating the Narrative | How Hispanic Viewers Are Taking Control of Their Media Experience

Webinar Rewinds November 12, 2025

In this webinar, Nielsen’s Hispanic market expert, Stacie DeArmas, spoke to the untold narrative of how Hispanic consumers are creating digital experiences, influencing algorithms, and championing cultural phenomena that brands can leverage for meaningful engagement.

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How Chispa Used Live Theatre to Challenge Hispanic Romance Tropes

Multicultural and Inclusive Marketing Awards November 12, 2025

Chispa’s “Amor with No BS” campaign used live theater to challenge stereotypes about Hispanic romance. By reimagining iconic love stories through a gen Z Latino lens, it celebrated authenticity and sparked cultural conversations that drove app growth and media impact.

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How the MLB Connected with Latino Fans

Multicultural and Inclusive Marketing Awards November 11, 2025

Major League Baseball’s "El Béisbol Es Otra Cosa" campaign redefined how the league connects with U.S. Latine audiences by positioning baseball as a vibrant cultural experience rather than just a sport. Through bilingual storytelling, Spanglish humor, and immersive activations, the campaign celebrated Latine rituals, players, and fandom with authenticity and emotional depth.

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Diving into the Details of Inclusive Marketing at P&G

Conference Session Videos November 10, 2025

In this video, speakers from P&G and agency the community explored how effective inclusive marketing goes beyond representation and focuses on precision, nuance, and business growth.

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Unlocking Hispanic Fandom, Community, and Storytelling Around FIFA World Cup 26

Conference Session Videos November 10, 2025

In this video, a panel of experts from NBCUniversal and Telemundo discussed their plans for maximizing engagement among Hispanics during the 2026 FIFA World Cup, sharing some of the data that is driving their thinking.

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How Kraft Leveraged This Influencer to Appeal to Gen Z Hispanics

Multicultural and Inclusive Marketing Awards November 10, 2025

Dorm-Buela was a culturally resonant campaign by Kraft Mac & Cheese aimed at reconnecting with Latine Gen Z students through creator-led, mobile-first storytelling. By partnering with TikTok creator Ana Regalado and placing her in a branded dorm at Florida International University, the campaign delivered emotionally authentic content that blended humor, food, and cultural connection.

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How P&G Drives Growth with Multicultural Insights

Event Soundbites November 6, 2025

P&G is driving brand growth with integrated marketing that has multicultural insights at its core.

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Why Hispanic Consumers Must Be at the Center of Brand Strategy

Leading Edge November 5, 2025

As the latest Hispanic Market Report from Claritas makes clear, the data does not lie: Hispanic consumers aren’t just reshaping pop culture, they’re redefining the U.S. economy. With nearly 70 million Hispanics estimated by 2026 and accounting for 80 percent of total U.S. population growth, this community is the engine of demographic and commercial momentum. Their buying power now exceeds the GDP of Canada, and their influence extends across media, technology, finance, and retail.

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Pringles Celebrates Hispanic Identity with Culturally Resonant Campaign

Multicultural and Inclusive Marketing Awards November 3, 2025

Pringles’ “Salva la Ñ” campaign was a culturally resonant out-of-home and digital campaign that celebrated Hispanic identity, driving strong engagement and media impact across platforms.

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AARP Promotes Brain Health Among Those 50 and Older

Multicultural and Inclusive Marketing Awards October 29, 2025

The campaign targeted African Americans and Latinos with tactics that included tailored influencer marketing.

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How Dove Took a Stand for Hispanic Girls in Sports

Multicultural and Inclusive Marketing Awards October 28, 2025

Dove strove to decrease the rate at which Hispanic girls dropped out of sports due to low body confidence.

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P&G and the community: Building Culturally Intelligent Brands

Event Recaps October 22, 2025

Speakers from P&G and agency the community explored how effective inclusive marketing goes beyond representation and focuses on precision, nuance, and business growth.

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Más: Building Brighter Futures with the Latino Community

In-House Excellence Awards October 2, 2025

Fidelity empowered Latino communities through “Más” — a bilingual campaign blending storytelling, education, and cultural relevance to drive financial engagement and investment.

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Marketing Touchdown: How the NFL Grew Latino Fandom Through Inclusive Storytelling

Webinar Rewinds September 29, 2025

In this webinar, get an in-depth look at Por La Cultura, award-winner campaign from the NFL in partnership with Chemistry Cultura. This campaign was designed to grow the NFL’s Latino fanbase by authentically highlighting the cultural impact of the Hispanic community both on and off the field.

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