How Kraft Leveraged This Influencer to Appeal to Gen Z Hispanics
Dorm-Buela was a culturally resonant campaign by Kraft Mac & Cheese aimed at reconnecting with Latine Gen Z students through creator-led, mobile-first storytelling. By partnering with TikTok creator Ana Regalado and placing her in a branded dorm at Florida International University, the campaign delivered emotionally authentic content that blended humor, food, and cultural connection.
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