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Culture and Purpose: The New Recipe for CPG Growth
Leading Edge July 24, 2026PepsiCo, Cinemark, and the Campbell's Co. are rewriting the CPG playbook with culture-driven activations and purpose-led strategy. Five emerging trends reveal how food and beverage marketers may need to rethink growth in an omnichannel, health-conscious landscape.
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AI Synthetic Performers in Advertising: Emerging State Requirements and Ethical Considerations
Leading Edge July 21, 2026New state laws are forcing advertisers to disclose when generative AI creates synthetic performers, and California may soon follow New York's lead. Marketers who act now on transparency could reduce compliance risk and build consumer trust before regulation tightens further.
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AI Webinar: ANA Mid-Year Public Policy Review on AI
Webinar Rewinds July 20, 2026Policies at the federal and state level are beginning to enact AI-centric laws that directly impact marketers. Christopher Oswald, EVP of government relations at the ANA, provided an overview of the current AI legislative and regulatory trends and insights on how public policy surrounding AI will affect the advertising and marketing industry.
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FDA Review of Pharma Ads Could Reshape D2C Marketing
Marketing News July 17, 2026The FDA is proposing a rule that could force prescription drug TV and radio ads to include all risk and safety information within the spot itself. The change may reshape pharma D2C campaign strategy, creative development, and media buying across a market that spent nearly $6 billion on national TV drug ads in 2025.
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The Global Data Landscape: EU Privacy, DPF, and Key Watchouts for Marketers
Webinar Rewinds July 11, 2026Get a practical “lay of the land” on international data privacy and ethics in this webinar. It covered the latest developments in the EU-U.S. Data Privacy Framework (DPF), with a focus on what marketers need to know right now.
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Kids' Online Safety Bill Could Reshape Digital Marketing to Minors
Marketing News July 10, 2026A bipartisan House agreement on the KIDS Act could reshape how brands target, engage, and collect data from minors online. The bill's scope extends well beyond privacy compliance and may affect platform design, AI use, and influencer strategies.
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How Forrester Reframed Principal Media for Marketers
Event Recaps July 9, 2026Principal media buying is moving from a whispered agency practice to a deliberate governance strategy as marketer adoption surges. Forrester VP and Principal Analyst Jay Pattisall says tighter contracts, spending caps, and consistent measurement could determine whether the model delivers savings without sacrificing accountability.
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Marketing Under Fire: Navigating False Discounts, “Junk” Fees, Email Marketing, and More
Webinar Rewinds July 7, 2026Recent enforcement trends and private lawsuits are reshaping the rules for marketing and pricing practices. In this webinar, Venable’s Shahin Rothermel and Ellen Berge broke down the latest developments, highlight where companies are most at risk, and offer practical guidance on how to adapt.
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New Bain Report: Luxury Market Takes on New Meaning
Marketing News June 30, 2026Global luxury spending hits $1.65 trillion U.S. dollars as artificial intelligence, secondhand shopping, and experiences reshape how consumers engage with the market. Brands may need to rethink relevance as meaning — not product — increasingly drives luxury purchasing decisions.
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Reed Smith Warns Brands to Treat Legal Risk as a Growth Variable
Event Recaps June 30, 2026Legal exposure is quietly eroding marketing value as contracts, privacy terms, and artificial intelligence governance fail to keep pace with modern practice. Reed Smith partner Keri S. Bruce, speaking at the ANA Advertising Financial Management Conference, outlines the risks that could reshape how brands manage agency relationships and campaign accountability.
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The White House Issues New Executive Order on AI Regulations
Marketing News June 12, 2026A new White House executive order on artificial intelligence (AI) shifts federal focus toward cybersecurity, risk management, and deployment accountability. The policy shift — alongside a bipartisan bill and an Illinois advertising tax — may reshape how marketers use AI tools and reach consumers.
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AI Transparency and Provenance Principles for Marketers
Research Reports June 11, 2026In an era when gen AI is reshaping the business landscape, the marketing industry has a unique opportunity and responsibility to lead with integrity. By establishing voluntary principles and fostering cross-sector collaboration, the industry can build a foundation of trust that benefits consumers, brands, and the broader digital ecosystem.
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The Missing Ingredient in Most First-/Zero-Party Data Strategies? Effective Consent Management
Webinar Rewinds June 7, 2026Many marketers have overlooked a foundational element to first- and zero-party data collection: how to collect and manage consent. In this webinar, learn about what consent management is, why it’s central to a modern first- and zero-party data strategy, and how to solve this crucial challenge so you can confidently turn data into revenue for your organization.
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Congress Tackles SECURE Data Act
Marketing News June 5, 2026Congress is debating the SECURE Data Act, a federal privacy proposal that could reshape how marketers collect and use consumer data. New rules on data brokers, AI profiling, and sensitive data handling may be coming — and marketers need to prepare.
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Bayer Put Direct Contracts at the Center of Programmatic Control
Event Recaps June 5, 2026Bayer is restructuring programmatic advertising around direct contracts with DSPs, SSPs, and verification partners to regain data control and transparency. The approach, discussed with the ANA, could reduce waste, improve portability, and reshape supply-path decisions.
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Report: Most U.S. Adults Concerned About Gas Prices
Marketing News June 3, 2026Rising gas prices and tariff concerns are reshaping how Americans spend, travel, and plan. A new Reach3 Insights study finds 78 percent of U.S. adults report negative feelings about the economy, signaling a shift in consumer behavior that could affect brand strategy.
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SMS Marketing and Outreach Roundup
Webinar Rewinds June 3, 20262025 saw more TCPA class litigation than any previous year—and a disproportionately high number of those filings were targeting SMS outreach. Partners from Troutman Amin discussed the latest developments SMS marketers and derive providers need to know.
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Pharmaceutical Trends and Best Practices
ASK Answers June 1, 2026Pharmaceutical marketers are navigating a creative and strategic crossroads, balancing regulatory compliance with the emotional resonance consumers now demand. This resource hub explores how pharma brands may close the gap between safe messaging and compelling storytelling across channels.
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Media Transparency: How Far Have We Come?
Research Reports June 1, 2026Results of a new ANA survey confirm that marketers have made some progress addressing media transparency issues, but not enough. Good news — 56 percent have updated their media agency contract(s) within the past year; 70 percent have done so within the past two years.
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Programmatic Transparency Benchmark: Q1 2026 Benchmark Findings
Research Reports June 1, 2026The Q1 2026 Benchmark shows a readjustment in price following the volatility of Q4 2025: overall efficiency has rebounded, but the market is becoming more divergent. Gains in TrueAdSpend were driven by improvements in delivery quality rather than transaction cost reductions as media CPM price pressures eased.
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