Reed Smith Warns Brands to Treat Legal Risk as a Growth Variable
At the ANA Advertising Financial Management Conference, Keri S. Bruce outlined the contract, compliance, and artificial intelligence governance risks that can quietly erode marketing value
Legal exposure is quietly eroding marketing value as contracts, privacy terms, and artificial intelligence governance fail to keep pace with modern practice. Reed Smith partner Keri S. Bruce, speaking at the ANA Advertising Financial Management Conference, outlines the risks that could reshape how brands manage agency relationships and campaign accountability.
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