Search Marketing Knowledge Center

B2B Marketers Reevaluate How They Engage Their Audiences

B2B June 15, 2026

B2B buyers are reshaping how they evaluate vendors, with 94 percent now using generative artificial intelligence during purchasing. Marketers may need to rethink content, segmentation, and messaging to stay visible and relevant.

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Report: Just 10 Percent of B2B Marketers Are Confident They're Reaching the Right Accounts

Marketing News April 27, 2026

Just 10 percent of B2B marketers say they are confident they are reaching the right accounts, according to a new AdExchanger, Bombora, and PrograMetrix study. The findings suggest measurement approaches may be lagging behind increasingly complex, full-funnel B2B campaigns.

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B2B Marketers Face a Crossroads

B2B April 20, 2026

B2B marketers face a fundamental shift in their business practices as artificial intelligence, new media channels, and digital platforms reshape buying cycles, measurement, and content strategy — pushing marketing teams to prove their value and earn the confidence of upper management.

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Marketing News Quiz for April 3, 2026

Marketing News Quiz April 3, 2026

In this week's marketing news quiz: A report on global media usage in 2025 by PQ Media, The Conference Board's ominous findings on CMO confidence levels, Coca-Cola's latest campaign, and more.

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LinkedIn Rolls Out New Assets for Brand Campaign

Marketing News April 1, 2026

LinkedIn on March 23 released new creative assets for its "The Network That Works For You" brand campaign. The two spots, "Cut the Bullspend" and "Grow Your Sales," detail the ways that LinkedIn can help connect businesses with the right people.

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Advertiser Perceptions Partners with Data Quality Co-op

Marketing News March 26, 2026

Data Quality Co‑op on Wednesday announced its partnership with Advertiser Perceptions to bring independent verification and stronger data integrity to B2B ad research.

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Can B2B Marketers Finally Take the Lead?

B2B March 9, 2026

B2B marketers continue to fight the wrong battle. They're set up to respond during the validation phase but, by that point, the decision is nearly made. The real competition for eyeballs happens earlier, during the selection phase, when buyers independently rank vendors before starting any dialogue with sales.

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LinkedIn Rolls Out Global Brand Campaign Focused on Workplace Humor

Marketing News February 18, 2026

LinkedIn on Tuesday debuted a new global brand campaign, “The Network That Works For You,” that targets the funny bone. The campaign, developed with McCann New York, uses humor to reflect everyday workplace realities and shows how LinkedIn connects business professionals with brands and organizations.

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Are You Helping Buyers Decide or Wearing Them Out?

Knowledge Partners January 22, 2026

Buyer burnout isn’t about a lack of interest. It’s often the result of too much input, delivered too frequently, by marketing and sales teams trying to stay top of mind but ultimately wearing buyers down. Here’s how those factors are derailing deals — and how to simplify the path forward.

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