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Supporting LGBTQ+ Communities in a Complex Climate: From Nonprofit Partnership to Cultural Preservation
Event Recaps June 18, 2026Only 16 lesbian bars were reported as remaining in the U.S. in 2020 — a crisis that sparked a branded docuseries now credited with more than doubling that number. Two ANA committee presentations reveal how brands can move from performative allyship to resource-driven LGBTQ+ support.
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Marketing to the LGBTQ+ Community
ASK Answers June 4, 2026LGBTQ+ consumers represent an estimated $1.4 trillion in spending power, yet 63 percent say they feel misrepresented in media. New research and brand examples reveal what authentic, year-round inclusion may require from marketers.
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Inside Visit Philadelphia’s Guinness World Record-Breaking Activation
Leading Edge January 26, 2026Visit Philadelphia set a Guinness World Record for the largest Drag Queen Story Time, reinforcing its reputation as America’s most inclusive destination and driving measurable tourism growth during Pride Month.
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Building Authentic LGBTQ+ Representation Through Brand-Building
Event Recaps January 9, 2026Eyebuydirect believes individuality is a superpower — and authentic representation begins with visibility. The company discussed how the digital-first eyewear brand has turned purpose into practice through ongoing support for the LGBTQ+ community.
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Supporting the LGBTQ+ Community: Challenges and Solutions for Brands
Event Recaps January 6, 2026During a session held at a December 11, 2025 meeting of the ANA’s LGBTQ+ Inclusive Marketing Committee, attendees had obstacles to brands’ LGBTQ+ allyship illuminated by a panel of experts, who also offered ideas for how to overcome those challenges.
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It Gets Better Launches Award-Winning Tool for Queer Youth Dialogue
Multicultural and Inclusive Marketing Awards November 5, 2025It Gets Better launched “Perfectly Queer,” a gamified conversation guide designed to help multicultural LGBTQ+ youth and their families break cultural silence around identity and sexual health. By blending education, empathy, and play, the campaign created safe spaces for dialogue and connection.
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How Lush Reinforced Its LGBTQ+ Leadership Through the Late Bloomer Campaign
Multicultural and Inclusive Marketing Awards October 31, 2025Lush partnered with trans advocate and content creator Dylan Mulvaney to launch The Late Bloomer, a limited-edition bath bomb to celebrate trans joy and self-discovery while driving awareness, engagement, and donations for trans-led organizations.
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Visit Philadelphia Sets Guinness World Record with Drag Queen Story Time Celebrating Freedom and Inclusion
Multicultural and Inclusive Marketing Awards October 27, 2025Visit Philadelphia sponsored a Guinness World Records title attempt for the largest attendance at a Drag Queen Story Time, drawing 263 attendees to the National Constitution Center steps from Independence Hall.
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Betsey Johnson Pairs Brand Purpose with LGBTQ+ Pride
Event Recaps September 24, 2025During a session at a September 2025 ANA LGBTQ+ Inclusive Marketing Committee meeting, Betsey Johnson discussed pairing its brand purpose with LGBTQ+ Pride.
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Ally Financials’ Integrated Approach to Supporting Pride
In-House Excellence Awards September 23, 2025Ally brought a cohesive brand identity to its efforts to support the LGBTQ+ community.
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The New Rules of Reach: How Speakeasy Marketing Is Reshaping Inclusive Brand Engagement
Event Recaps May 28, 2025During a session at a May 2025 ANA LGBTQ+ Inclusive Marketing Committee meeting, Target 10 explained “speakeasy marketing” and best practices for embedded inclusive marketing.
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Jägermeister Partners with Lesbian Community to Support Lesbian Bars
REGGIE Awards May 20, 2025The Lesbian Bar Project and Jägermeister partnered to raise awareness of the declining number of lesbian bars worldwide.
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Ally Financial's Partnership with Q.Digital on LGBTQ Marketing
Conference Session Videos March 31, 2025Ally Financial showcased their partnership with Q.Digital on a custom video series that elevated financial challenges and solutions for LGBTQ, while driving lifts in awareness and consideration.
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Tracking the Increasing Rate of LGBTQ-Identification
Money Slides March 18, 2025The GLAAD Media Institute reveals how the percentage of people identifying as LGBTQ has risen in the years between 2012 and 2024.
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Truth Telling from the Inside Out
Event Recaps March 12, 2025During a session at a March 2025 ANA 1-Day Conference, Kristofer Barber, director of global communications at Booking.com, discussed ways for brands to practice internal inclusivity that will benefit their future LGBTQ+ campaigns.
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GLAAD: LGBTQ+ Community and Inclusion Update
Event Recaps March 12, 2025Meghan Bartley, senior director of agencies, brands, and engagement at GLAAD Media Institute, provided an update from GLAAD on the state of the industry along with the latest on legislative issues and consumer behavior.
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A Mountain of Pride: Crafting the Soundtrack of LGTBQ+ Representation on Paramount+
Event Recaps March 12, 2025Paramount Global has a long history of important LGTBQ+ representation as well as supporting the queer community. In this session, learn how Paramount Global created a soundtrack to celebrate Pride during the launch of Paramount+.
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Editor Highlights: Sustainability, LGBTQ+, and Content Marketing
Pulse March 7, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Marketing News Quiz for February 22, 2025
Marketing News Quiz February 22, 2025In this week's marketing news quiz: Nike cozies up to a Kardashian, Walmart's quarterly earnings come in, a Gallup poll on the size of the LGBTQ+ population, and more.
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Growing Number of People Identify as LGBTQ+
Marketing News February 21, 2025A new Gallup poll reveals that 9.3 percent of U.S. adults identified as LGBTQ+ in 2024, up from 7.6 percent in 2023. Despite the current retreat from DEI among several major brands, the growth trajectory of the LGBTQ+ population presents enormous opportunity for companies that want to expand their tent demographically.
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