Search Results for All Content (access may be restricted)

Search returned: 20 document(s).

  • New Bain Report: Luxury Market Takes on New Meaning

     Marketing News   June 30, 2026  

    Global luxury spending hits $1.65 trillion U.S. dollars as artificial intelligence, secondhand shopping, and experiences reshape how consumers engage with the market. Brands may need to rethink relevance as meaning — not product — increasingly drives luxury purchasing decisions.

    view

  • Bayer Put Direct Contracts at the Center of Programmatic Control

     Event Recaps   June 5, 2026  

    Bayer is restructuring programmatic advertising around direct contracts with DSPs, SSPs, and verification partners to regain data control and transparency. The approach, discussed with the ANA, could reduce waste, improve portability, and reshape supply-path decisions.

    view

  • Programmatic Transparency Benchmark: Q1 2026 Benchmark Findings

     Research Reports   June 1, 2026  

    The Q1 2026 Benchmark shows a readjustment in price following the volatility of Q4 2025: overall efficiency has rebounded, but the market is becoming more divergent. Gains in TrueAdSpend were driven by improvements in delivery quality rather than transaction cost reductions as media CPM price pressures eased.

    view

  • ANA Content Supply Chain Series: Unlock Speed and Consistency for Scalable Content

     Knowledge Partners   May 21, 2026  

    Today’s marketing organizations must produce more content, for more channels, at greater speed than ever before. This session explored how a modern content supply chain enables teams to accelerate production cycles, eliminate operational bottlenecks, and scale content delivery while maintaining quality and consistency.

    view

  • How Are Marketers Handling Principal Media Buying?

     ASK Answers   April 23, 2026  

    Principal media buying is expanding rapidly, but weak governance and AI‑driven automation risks are eroding trust. This article outlines why transparency, shared visibility, and formal governance are now mission‑critical for marketers navigating principal media at scale.

    view

  • You Need to Know These Engagement Signals in Media | On Scope

     Podcast Clips   April 21, 2026  

    Infolinks CEO Bob Regular explains which media engagement signals truly matter — and which create noise — helping marketers better evaluate ad placements and optimize programmatic media strategies.

    view

  • Cutting Hops Is Damaging Your Media Supply Chain | On Scope

     Podcast Clips   April 20, 2026  

    During an appearance on the On Scope podcast, Infolinks Media CEO Bob Regular explains why cutting hops can hurt the media supply chain and how marketers can identify partners that deliver real value.

    view

  • You're Overthinking Your Media Strategy, with Infolinks Media's Bob Regular

     On Scope   April 16, 2026  

    Ad tech veteran Bob Regular argues marketers are overthinking programmatic media. He joins the On Scope podcast to discuss why smarter buy paths, context, and outcomes — not shortcuts — are what will actually drive performance and trust in media buys.

    view

  • ANA CMO MarTech Mastery Series: Building a Modern Content Supply Chain

     Knowledge Partners   February 20, 2026  

    In this session, learn how leading brands are rethinking content operations as a scalable system, not a series of disconnected creative workflows. Liana Cave, Head of Marketing Technology at Dell, provided a practical roadmap for installing the core building blocks of a modern content operation.

    view

  • Understanding the Role of Direct Contracts in the Programmatic Supply Chain

     Research Reports   January 28, 2026  

    This follow-up to a 2023 landmark report goes deep on the issue of programmatic media transaction costs in order to reduce those costs, which could also help reduce loss of media productivity costs.

    view

  • Programmatic Insights to Finish 2025 Strong and Power 2026 Strategy

     Webinar Rewinds   November 18, 2025  

    The Q3 2025 ANA Programmatic Transparency Benchmark has arrived. Discover how brands are leveraging Q3 learnings to optimize their programmatic investments and set the foundation for stronger performance in 2026.

    view

  • Unlock the Next Chapter in Programmatic Transparency

     Webinar Rewinds   August 24, 2025  

    The Q2 2025 ANA Programmatic Transparency Benchmark Report is reshaping how marketers think about efficiency, quality, and control in the programmatic supply chain. This webinar goes beyond the headlines to decode the latest benchmark data and reveal how leading brands are closing the $21.6 billion efficiency gap.

    view

  • Global CMO Growth Council Spotlight on Media, Cannes 2025

     CMO Content   July 1, 2025  

    At Cannes, the Growth Council's Media Spotlight session centered on the urgent need for scalable cross-media measurement solutions. The discussion reinforced the importance of collaboration to accelerate progress and ensure marketers can confidently optimize media investments.

    view

  • Unlock Billions in Programmatic Media Efficiency

     Event Recaps   July 19, 2024  

    In this session, speakers discussed action steps marketers can take to help optimize their investment in programmatic media including the optimal number of websites for a campaign, direct supply chain contracts, the benefits of inclusion lists, the prioritization of ad quality over cost, and more.

    view

  • Reimaging the Client/Agency Partnership to Optimize Programmatic

     Event Recaps   May 30, 2024  

    Boehringer Ingelheim and OMD have re-imagined their partnership to fully optimize the power of programmatic media as a growth multiplier. Their global media AOR model has been reinvented and the team has implemented recommendations from a recent ANA study to drive business results.

    view

  • Making Programmatic Work for TV

     Event Recaps   May 30, 2024  

    In this session, learn about changes happening in market to automate the upfront, make more inventory biddable, and ultimately make TV work across the entire marketing funnel.

    view

  • ANA Programmatic Media Supply Chain Transparency Study

     Event Recaps   May 5, 2024  

    ANA’s Bill Duggan discussed the recommended action steps from the recent Programmatic Media Supply Chain Transparency Study to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.

    view

  • Programmatic Media Supply Chain Transparency Study

     Event Recaps   February 13, 2024  

    In this session, ANA's Bill Duggan detailed the major findings of the complete Programmatic Media Supply Chain Transparency Study, implications for procurement, and recommended action steps to help optimize investment in programmatic media.

    view

  • ANA: Programmatic Media Supply Chain Transparency Study

     Event Recaps   September 20, 2023  

    The ANA’s Bill Duggan shared a first look at a new report shedding light on programmatic ad spend and the steps marketers must take to ensure their spend is responsibly allocated.

    view

  • ANA Programmatic Media Supply Chain Transparency Study

     Event Recaps   June 7, 2023  

    In this roundtable discussion, Bill Duggan, Group Executive Vice President at the ANA, shared high-level findings from the ANA’s study on the programmatic media buying ecosystem, often described as riddled with lack of transparency, fractured accountability, and mind-numbing complexity.

    view