ANA Programmatic Media Supply Chain Transparency Study | Event Recaps | All MKC Content | ANA

ANA Programmatic Media Supply Chain Transparency Study

In this roundtable discussion, Bill Duggan, Group Executive Vice President at the ANA, shared high-level findings from the ANA’s study on the programmatic media buying ecosystem, often described as riddled with lack of transparency, fractured accountability, and mind-numbing complexity.