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  • How AI Turns Data into Smarter Marketing Decisions

     Partner Content   June 25, 2026  

    Artificial intelligence is reshaping direct mail from a broad-reach channel into a precision targeting tool within omnichannel strategy. Marketers who pair predictive analytics with clean, enriched data may unlock measurable results across both digital and physical channels.

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  • The End of Mediocrity at Scale: Making Marketing Feel Human Again

     Event Recaps   June 25, 2026  

    At the 2026 ANA Masters of Data Conference presented by TikTok, Dean de la Pena of Resonate explained why marketing has become less effective — and less human. De la Pena outlined how predictive, person-level intelligence can restore understanding and enable more relevant, measurable growth.

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  • How Target Turns Customer Signals into Personalization at Scale

     Event Recaps   June 24, 2026  

    At the 2026 ANA Masters of Data Conference, Target's Samantha Schumacher shared how the company uses first-party data, machine learning, and generative AI (gen AI) to operationalize personalization across marketing touchpoints while designing for speed, scale, and privacy.

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  • Wyndham and Havas: Scaling a 25-Brand Portfolio

     Event Recaps   May 29, 2026  

    Wyndham Hotels & Resorts and Havas Media Network rethink portfolio marketing by aligning brand roles, audience signals, and travel occasions across 25 brands. The approach could reshape how large travel marketers balance brand building, precision media, and bookings at scale.

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  • Adapting to AI Shoppers and Improving Personalization

     Event Recaps   April 28, 2026  

    As AI agent shoppers reshape buying decisions, marketers must rethink loyalty and personalization — optimizing machine-readable signals, behavioral data, and agile activation to stay visible and relevant.

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  • How Tractor Supply Engages a National Audience with a Local Feel

     Event Recaps   April 15, 2026  

    At the 2026 ANA Media Conference, Tractor Supply outlined how loyalty data and localized media help the brand achieve national reach without losing its community-first identity.

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  • CRM Revolutions 2026

     Knowledge Partners   March 12, 2026  

    This report from the Publicis Groupe explores the trends shaping CRM, and the resolutions brands must make to turn pressure into performance. The opportunity is clear: connect your data, modernize your approach, and put CRM at the center of smarter, more efficient growth.

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  • Every Marketer Needs to Hear These Two Hard Truths About Data | On Scope

     Podcast Clips   February 23, 2026  

    Arun Kumar, author of The Data Deluge: Making Marketing Work Better for Brands and People, shares two hard truths about data that every marketer needs to hear if they want to connect with consumers and drive positive business outcomes.

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  • Ipsos’s Best Practices for Personabots, Digital Twins, and Insights Agents

     Event Recaps   January 27, 2026  

    Ipsos’s Caroline Hewett gave a broad overview of the key differences between personabots, digital twins, and insights agents and shared a few best practices marketers should keep in mind when using all three.

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  • AI Thrives on Voluntary Signals

     Leading Edge   December 18, 2025  

    Sisi Zhang, chief data and analytics officer at Razorfish, discusses why marketers should leverage zero-party data.

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  • Auctions and Agents: The Next Evolution of Digital Advertising

     Leading Edge   December 11, 2025  

    Vlad Stesin, CEO at Optable, discusses Ad Context Protocol (AdCP) and how marketers can harness the technology.

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  • How Aura Leverages Emerging Technologies in Apparel Marketing

     Event Recaps   December 8, 2025  

    Aura co-founder and CEO Malcolm Goodwin shared how Aura is leveraging emerging technologies and a trust-first approach to redefine fit, comfort, and confidence in the future of apparel marketing.

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  • 2026 Ad Tech Forecast: Simplification, Context, and the Rise of Agentic AI

     Leading Edge   December 5, 2025  

    Brendan Norman, co-founder and CEO of Classify, discusses tech trends for 2026.

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  • Macy’s and Deloitte Discuss Personalization at Scale

     Event Recaps   December 3, 2025  

    During a November 2025 ANA One-Day Conference, Macy’s and Deloitte discussed personalization at scale.

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  • Using AI to Scale Personalization with a Human-Centric Approach

     Webinar Rewinds   November 7, 2025  

    As AI tools become more accessible, marketers are asking how to scale content without losing the human touch. In this webinar, learn how organizations — from small businesses to mission-driven nonprofits — are using AI to create more intentional, relevant, and human-centered customer experiences.

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  • Direct-to-Consumer (DTC) Marketing

     ASK Answers   October 30, 2025  

    How are DTC brands successfully connecting with consumers?

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  • Direct Mail as a Data-Driven Performance Channel

     Partner Content   October 16, 2025  

    Some marketers may be quick to dismiss direct mail, believing it's an outdated mass-blast relic that's too complicated to track, too difficult to optimize, and too expensive to be worth it. But today's direct mail is as measurable as digital, offering real-time customer insights and clear attribution metrics.

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  • Are B2B Marketers Ignoring Hidden Buyers?

     B2B   October 10, 2025  

    A new report says that marketers place too much focus on the direct users of a product and fail to reach out to C-level executives, as well as influencers, working throughout the company — so-called hidden buyers. Reaching such buyers effectively means B2B marketers will have to reconfigure their thought-leadership programming.

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  • From Data to Decision: Winning Holiday Retail Media Strategies

     Webinar Rewinds   September 30, 2025  

    In this webinar, learn how how brands, agencies, and retailers can boost holiday results by activating first-party data for precision targeting, expanding reach via CTV and DOOH, and using contextual strategies to engage shoppers at peak purchase moments.

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  • Stop Guessing, Start Converting: How Trigger Marketing Drives Smarter B2B Growth

     Webinar Rewinds   September 25, 2025  

    In this webinar, learn how trigger-based marketing flips the script on traditional demand generation. By tapping into real business signals — like new company formations, legal filings, and credit needs — brands can shift from demand generation to demand identification by engaging decision-makers the moment they’re ready to act, not weeks or months too late.

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