How Target Turns Customer Signals into Personalization at Scale
What Target's Data Science team is doing to apply first-party data, machine learning, and GenAI across touchpoints in a privacy-first landscape
At the 2026 ANA Masters of Data Conference, Target's Samantha Schumacher shared how the company uses first-party data, machine learning, and generative AI (gen AI) to operationalize personalization across marketing touchpoints while designing for speed, scale, and privacy.
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