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Pharmaceutical Trends and Best Practices
ASK Answers June 1, 2026Pharmaceutical marketers are navigating a creative and strategic crossroads, balancing regulatory compliance with the emotional resonance consumers now demand. This resource hub explores how pharma brands may close the gap between safe messaging and compelling storytelling across channels.
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Why Playing It Safe Is No Longer Safe for Pharma Marketing
Partner Content October 2, 2025The pharmaceutical industry's reliance on formulaic messaging and clichéd imagery is no longer enough to capture attention, let alone drive action. Consumers are taking more control of their health, approaching their wellness with a more holistic view, and expecting brands to meet them wherever they reside.
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WeightWatchers Launches Program Geared Toward Women Going Through Menopause
Marketing News September 11, 2025WeightWatchers this week announced the launch of its WeightWatchers for Menopause program, designed to help women going through every stage of menopause, from perimenopause to postmenopause. Queen Latifah will serve as the program's first spokesperson.
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Cannabis Media Council: Advancing Mainstream Cannabis Advertising and Industry Standards
Event Recaps August 20, 2025The Cannabis Media Council shared how its multi-channel campaigns and evolving guidelines normalize cannabis use, unlock mainstream media opportunities, and promote responsible, research-backed advertising across generations.
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How John Elway Raised Awareness for a Non-Surgical Treatment
REGGIE Awards May 14, 2025Endo, Inc. partnered with NFL legend John Elway to raise awareness for Dupuytren's contracture (DC) and XIAFLEX, the only FDA-approved non-surgical treatment for the condition.
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West Virginia Bans Seven Artificial Food Dyes
Marketing News March 27, 2025West Virginia Gov. Patrick Morrisey this week signed a bill prohibiting the use of several artificial dyes in school lunches and food items sold throughout the state. The move comes less than a month after U.S. Health and Human Services Secretary Robert F. Kennedy Jr. told a group of food industry CEOs that getting rid of artificial colors in foods is a top priority of the Trump administration.
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Ten Key Areas of Regulatory Scrutiny and Successful Strategies for Compliance
Event Recaps November 16, 2023A panel of experts, including representatives from the Federal Trade Commission (FTC), reviewed 10 key FTC and NAD priorities and provided best practices marketers and legal teams should implement to remain compliant with existing advertising laws.
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Accepting Ads for Highly Regulated Industries: The Media Company Perspective
Event Recaps November 16, 2023Speakers from DLA Piper and Warner Bros. Discovery reviewed key considerations for media companies when deciding whether to air ads for highly regulated industries, such as real money gaming, gambling, cryptocurrency, and cannabidiol (CBD).
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Forced to Lead
Event Recaps October 27, 2022Kadenwood shared how it dealt with the challenges of marketing CBD products.
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Forced to Lead
Event Soundbites October 27, 2022Proactivity is key to Kadenwood’s efforts to overcome the challenges of marketing its plant-based wellness products.
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Forced to Lead
Conference Session Videos October 27, 2022In this video, Kadenwood shared how it dealt with the challenges of marketing CBD products.
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How This Company Is Taking Action Against Air Pollution
Internationalist Innovation in Media August 27, 2022Otrivin is the world leader in nasal decongestion, with strong nasal health expertise and consumer understanding. Otrivin has taken action to reduce the health impact of air pollution by providing easy-to-adopt actions that enable people to take control.
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Prioritizing the Digital Health Care Experience
Leading Edge August 25, 2022The Inflation Reduction Act, recently signed into law, will reshape many aspects of the health care industry, and should heighten the sector’s focus on access, innovation and virtual care.
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Changing Perception — Tapping into Entertainment Marketing to Navigate Cannabis Censorship
Event Recaps July 12, 2022Weedmaps discussed how it worked with Wheelhouse Labs to destigmatize the legal cannabis industry.
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Pharma Marketing 101: Five Things Every Health Care Marketer Should Know
Knowledge Partners April 14, 2022The pharmaceutical industry is unique with its own set of regulations and considerations marketers must learn to navigate. With more than 20 years of health care agency experience, Carrie Craigmyle, DeepIntent’s SVP of Strategy, shares five things every health care marketer needs to know.
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Leveling Up Diabetes Care
ECHO Awards March 29, 2022Level2 deployed a highly personalized direct mail and digital media campaign to encourage people to try its Continuous Glucose Monitor device, which would help them get their type 2 diabetes under control.
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The Pot Market Is Blazing New Trails
Trends and Technology May 28, 2021A growing number of states are moving toward legalizing recreational use of marijuana and publishers are getting more accepting of cannabis-themed advertising. Nevertheless, achieving scale will likely be a long slog for brands that want to join the fray. For clues as to how cannabis might eventually emerge as an everyday product, marketers should take a closer look at the CBD space.
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The Brand-Led Effort Driving COVID-19 Vaccinations
Trends and Technology March 24, 2021More than 300 brands are participating in the Ad Council's COVID-19 Vaccine Education Initiative, rolling out various advertising campaigns that urge people to get vaccinated and address those who are reluctant to get the shot.
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