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Search returned: 46 document(s).
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How AI Turns Data into Smarter Marketing Decisions
Partner Content June 25, 2026Artificial intelligence is reshaping direct mail from a broad-reach channel into a precision targeting tool within omnichannel strategy. Marketers who pair predictive analytics with clean, enriched data may unlock measurable results across both digital and physical channels.
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The 107 Best Direct Mail Examples of 2025
Knowledge Partners February 18, 2026Highlighting strategies for personalization and attention-grabbing formats and featuring both nonprofit and for-profit brands, this eBook from DirectMail2.0 features some of the best real-world examples of high-performing direct mail pieces sent in 2025.
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Direct Mail as a Data-Driven Performance Channel
Partner Content October 16, 2025Some marketers may be quick to dismiss direct mail, believing it's an outdated mass-blast relic that's too complicated to track, too difficult to optimize, and too expensive to be worth it. But today's direct mail is as measurable as digital, offering real-time customer insights and clear attribution metrics.
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Guardian Taps Employees’ Kids to Promote Oral Health
B2 Awards July 7, 2025Guardian launched an engaging, cross-channel campaign using kid-created art, a custom coloring book, and pediatric dental partnerships to spotlight the link between children’s oral health and family well-being, while addressing declining dependent enrollment in dental plans.
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How Brands Navigate a Route for Direct Mail Marketing
B2B December 4, 2024Despite the dizzying and proliferating number of digital channels available, marketers continue to rely on an old standby to better serve existing customers, land new ones, and generate revenue: direct mail. And while the bulk of marketers are boosting their direct mail investments this year, per a recent study, they need to tread carefully due to a spate of postal rate hikes imposed by the United States Postal Service.
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B2B Trade Publications (Still) Deliver for Marketers
B2B November 13, 2024Business marketers could be forgiven for thinking that B2B publications born of the analog age had been left for roadkill by the internet and social media. But amid the ongoing atomization of media, trade publications have held their own and continue to provide B2B marketers with a way to connect with senior executives and major decision-makers.
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E*TRADE Positions Itself as the Ideal Partner Via a Wedding Invite
Smarties Awards September 30, 2024E*TRADE from Morgan Stanley created a wedding-themed Super Bowl ad campaign to position itself as the partner consumers want by their side during big financial moments.
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Audible Promotes a Podcast to Music Fans
Smarties Awards September 30, 2024To attract listeners to a podcast for music fans, Audible leveraged experiential marketing, Twitch, influencers, and a partnership with Rolling Stone.
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Quantifying the Reach of Each Marketing Channel
Money Slides September 5, 2024TVB, a trade association representing America’s local broadcast television industry, shares data that gauges the reach of a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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Quantifying the Time Consumers Spend with Each Marketing Channel
Money Slides September 5, 2024TVB, trade association representing America’s local broadcast television industry, shares data that pins down the average time spent with a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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What’s Breaking the News? A Fresh Look at Experience Perceptions of the Media Industry
Knowledge Partners April 30, 2024Siegel+Gale’s Emma Lewis analyzed the firm’s latest World’s Simplest Brands study and shared the perceived simplicity and complexity of the media/news industry among consumers.
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Content at the Speed of Conversation
Event Recaps April 18, 2024UpperRight shared how innovative brands are now leveraging AI generated trending topics and conversations in real-time to quickly deliver creative and content.
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The 4 Biggest Postal Developments Around the World
Leading Edge November 30, 2023Physical mail is still a huge factor in everyday life, with data from the Royal Mail finding that in 2022, more than 7.9 billion letters and 1.5 billion parcels were sent and received throughout the financial year. With the amount that we send and receive, the way that mail is both processed and delivered has changed and evolved to meet the needs of the industry.
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The Power of Print Marketing: How to Integrate Channels and Manage Costs to Maximize Reach
Event Recaps October 11, 2023A panel of experts shared data on how consumers engage with direct mail, provided a case study on an effective omnichannel campaign that included print, and highlighted some action steps marketers can take to shore up their own direct mail programs.
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Using Social Impact to Innovate Media Practices
Event Recaps September 12, 2023The Boston Globe shared how it leverages multi-sensory story telling to engage and expand its subscription-base.
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Using Social Impact to Innovate Media Practices
Conference Session Videos September 12, 2023In this video, the Boston Globe shared how it leverages multi-sensory story telling to engage and expand its subscription-base.
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Roku Appeals to CMOs with a Mad Lib and Word Search
B2 Awards September 5, 2023Roku ran a Mad Libs print ad to gain executives’ attention at Cannes.
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How National Grid Positioned Energy Efficiency as a Business Opportunity
B2 Awards September 5, 2023National Grid launched the “More Opportunities in More Places” campaign, leveraging industry-specific imagery and unexpected messaging that highlighted the business benefits of energy-efficiency.
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Sports Illustrated Swimsuit Edition Sells Ad Space to Brands Committed to Women’s Empowerment
B2 Awards September 5, 2023Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment and encourage brands to invest in initiatives, policies, and causes supporting women.
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S&P Global Shows Decision Makers How It Helps Them Deep Dive
B2 Awards September 5, 2023S&P Global depicted three metaphorical “deep dives” to demonstrate how its offering empowers global decision makers to conduct in-depth analysis and uncover information others might miss.
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