The Power of Print Marketing: How to Integrate Channels and Manage Costs to Maximize Reach | Event Recaps | All MKC Content | ANA

The Power of Print Marketing: How to Integrate Channels and Manage Costs to Maximize Reach

A panel of experts shared data on how consumers engage with direct mail, provided a case study on an effective omnichannel campaign that included print, and highlighted some action steps marketers can take to shore up their own direct mail programs.