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  • The White House Issues New Executive Order on AI Regulations

     Marketing News   June 12, 2026  

    A new White House executive order on artificial intelligence (AI) shifts federal focus toward cybersecurity, risk management, and deployment accountability. The policy shift — alongside a bipartisan bill and an Illinois advertising tax — may reshape how marketers use AI tools and reach consumers.

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  • The Missing Ingredient in Most First-/Zero-Party Data Strategies? Effective Consent Management

     Webinar Rewinds   June 7, 2026  

    Many marketers have overlooked a foundational element to first- and zero-party data collection: how to collect and manage consent. In this webinar, learn about what consent management is, why it’s central to a modern first- and zero-party data strategy, and how to solve this crucial challenge so you can confidently turn data into revenue for your organization.

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  • Congress Tackles SECURE Data Act

     Marketing News   June 5, 2026  

    Congress is debating the SECURE Data Act, a federal privacy proposal that could reshape how marketers collect and use consumer data. New rules on data brokers, AI profiling, and sensitive data handling may be coming — and marketers need to prepare.

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  • ANA Comments on FTC Rulemaking for Online Services

     Marketing News   May 29, 2026  

    The ANA is urging the Federal Trade Commission (FTC) to take a targeted, evidence-based approach to new rules on online food and grocery delivery pricing. Broad requirements could disrupt legitimate promotional practices across a marketplace where prices and fees are controlled by many different parties.

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  • Data Privacy: Legal's Problem or Your Opportunity?

     Event Recaps   May 13, 2026  

    In this session at the 2026 ANA Masters of Data Conference, Shane Coker, head of marketing at Osano, challenged the idea that privacy is only legal's concern. Using recent examples of data mismanagement and current enforcement trends, he argued that privacy is where marketing risk emerges — and where trust can be built.

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  • Synthetic Personas Are Trending. Here’s Why Real Consumers Still Win

     Knowledge Partners   May 13, 2026  

    As synthetic personas and AI-generated respondents gain adoption across the research industry, questions about their validity, bias, and strategic usefulness are becoming unavoidable. This article examines three distinct types of synthetic data models — LLM knowledge-based, aggregate correlation-based, and respondent-level survey-trained — and highlights where quality gaps emerge.

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  • How Retail Media Can Overcome First-Party Data Limitations

    Leading Edge   May 11, 2026  

    retail media, first-party data limits, third-party data enrichment, retail media networks, data interoperability, clean rooms, CDPs, omnichannel activation, advertiser expectations, privacy governance, identity resolution, ecosystem partnerships, B2B2C insights, audience coverage gaps, data transparency, activation scale, advertiser growth, 2026 retail media trends

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  • The Opportunity in the Obligation: Why Data Privacy Is Marketing Strategy

     Partner Content   May 7, 2026  

    Is data privacy a marketing constraint or a competitive advantage? Drawing on Cambridge Analytica, GDPR enforcement, and rising U.S. state privacy laws, this analysis shows how consent, trust, and first-party data may define effective marketing strategy.

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  • Advertising Day on the Hill: Interview with ANA's David Buzby

     Pulse   April 30, 2026  

    Ahead of ANA's Advertising Day on the Hill, David Buzby explains why advertising supports more than twenty percent of U.S. economic activity and outlines industry priorities on privacy, taxes, and AI. The discussions highlight growing regulatory pressure and the case for a unified federal approach.

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  • Zero-Party Data: The Trust Revolution Reshaping Patient Engagement

     Leading Edge   April 20, 2026  

    Zero-party data gives pharma marketers real-time, patient‑reported insights that improve trust, precision, and performance across today’s privacy‑driven healthcare landscape.

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  • Advertising Hot Topics: Legal Trends and Regulatory Updates

     Webinar Rewinds   March 27, 2026  

    Robyn Mohr and Libby O’Neill from Loeb & Loeb provided an in-depth overview of the latest developments impacting advertising and privacy law covering recent NAD decisions, FTC actions targeting "junk fees," privacy enforcement aimed at data brokers and youth privacy/marketing, and more.

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  • Five Moves to Build Brand Trust in the Data-Driven Era

     POVs   March 20, 2026  

    Learn five moves your brand can make to earn consumer trust through responsible data governance, lifted directly from the ANA’s “Building Brand Trust with Data Governance and Privacy” playbook.

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  • athenahealth: A Multi Year Transformation Built on Foundation, Not Flash

     Event Recaps   February 4, 2026  

    athenahealth outlined a multi-year effort to modernize its B2B marketing engine, grounded in unified data, AI-driven insights, and scalable automation. The work showed how strong foundations — not flashy tech — enable sharper targeting, tighter sales alignment, and measurable impact.

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  • Building Brand Trust and Growth with Data Governance and Privacy: A Playbook for Marketers

     Research Reports   February 3, 2026  

    ANA’s Building Brand Trust with Data Governance and Privacy playbook provides marketers and data leaders with actionable strategies to strengthen consumer trust through responsible data use, governance, transparency, and privacy protection.

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  • Why You Need Accountability and Ethics Built into Your AI Strategy

     Conference Session Videos   January 26, 2026  

    AI doesn’t create new risk; rather, it scales existing ones. In this video, Andy Caron of Revenue Pulse shared a blueprint for building guardrails before growth, emphasizing purpose-driven data collection, cross-functional accountability, and ethics by design.

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  • How to Use AI, Unified Data, and Automation to Transform B2B Marketing

     Conference Session Videos   January 26, 2026  

    In this video, athenahealth outlined a multi-year effort to modernize its B2B marketing engine, grounded in unified data, AI-driven insights, and scalable automation. The work showed how strong foundations — not flashy tech — enable sharper targeting, tighter sales alignment, and measurable impact.

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  • Why Data Governance Matters for Your AI Strategy

     Event Recaps   January 16, 2026  

    AI doesn’t create new risk; rather, it scales existing ones. Andy Caron of Revenue Pulse shared a blueprint for building guardrails before growth, emphasizing purpose-driven data collection, cross-functional accountability, and ethics by design.

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  • Privacy Policy Template

     Tools   January 1, 2026  

    A template to assist you with crafting a corporate privacy policy.

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  • Everyone Says Retail Media Has Peaked. Here's Why They're Wrong.

     Leading Edge   December 2, 2025  

    Jonathan Hopkins, co-founder of Sonder, discusses the importance of retail media networks.

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  • How Northwell Health Rebuilt Its Tech Stack

     Conference Session Videos   November 19, 2025  

    In this video, Northwell Health shared its digital transformation journey, detailing how a martech overhaul aligned technology with enterprise strategy, reduced vendor dependence, and empowered internal teams to drive governance, efficiency, and long-term consumer engagement growth.

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