Data Privacy: Legal's Problem or Your Opportunity?
Shane Coker of Osano reframed privacy as a marketing advantage — not a last-minute compliance hurdle — and shared practical steps to turn consent, governance, and first-party data into stronger performance and trust
In this session at the 2026 ANA Masters of Data Conference, Shane Coker, head of marketing at Osano, challenged the idea that privacy is only legal's concern. Using recent examples of data mismanagement and current enforcement trends, he argued that privacy is where marketing risk emerges — and where trust can be built.
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